Pitch Your Potential
John Wiley & Sons Inc (Verlag)
9781394328260 (ISBN)
- Noch nicht erschienen (ca. Februar 2026)
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We all want to compete at the highest level in our careers and land dream opportunities. But what do we do when the number and caliber of competitors are high, and others tell us we don't have any chance of getting selected?
In Pitch Your Potential: The Formula for Winning Dream Jobs, Awards, and Elite Opportunities, Dr. Vicki Johnson, admissions expert and nationally recognized founder of ProFellow, offers her breakthrough MATCH ME Formula, which has helped thousands of people go from rejected to selected. You'll learn how to overcome the discouragement of gatekeepers and apply proven strategies to create a winning personal pitch in writing and speaking to enter elite career tracks, get accepted to top universities, and win nationally competitive fellowships and awards.
You'll learn how to:
Overcome mindset challenges that sabotage your effort
Define your goals and identify opportunities that are a perfect fit
Develop a memorable and compelling pitch, tailored to each opportunity
Express your unique story on paper and in interviews
Land the opportunities you have your heart set on!
Pitch Your Potential is the state-of-the-art book on the personal pitch that will help you develop your self-confidence and land dream roles in an increasingly competitive world. You don't have to listen to those who say your goals are out of reach. Become the leader you want to be.
VICKI JOHNSON, PHD, is a speaker, author, and four-time fellowship winner who helps ambitious professionals achieve elite opportunities. She is the founder of ProFellow, the leading U.S. platform for competitive fellowships, graduate programs, and leadership accelerators, read by more than nine million people globally. As a sought-after speaker and coach, Vicki teaches storytelling strategies that have helped ProFellow members secure more than $500 million in merit-based funding awards. Pitch Your Potential is her first book and serves as an in-depth guide to her breakthrough MATCH ME Formula®, representing the seven elements of a winning application. Vicki invites you to connect with her at www.DrVickiJohnson.com.
Introduction xi
Chapter 1 Build Your Winner’s Mindset: Prepare with Confidence, Compete Without Fear 1
Embrace Your Fear of Failure and Rejection 8
Negate the Impact of Gatekeepers 12
Deliberate Gatekeeping 12
Well- Intentioned Gatekeeping 14
Listen to Guides, Not Gatekeepers 16
Lower Your Fear of Comparison 19
Develop Your Winner’s Mindset 22
It’s Not a Numbers Game 22
The Advantage of Authentic Desire 23
Writing a Compelling Personal Pitch 25
Your Winning Application Story 26
The match me Formula® 28
Key Takeaways 30
How to Use This Book 31
Chapter 2 Become Memorable: Stick in the Minds of the Selection Committee 33
Why Being Memorable Matters 35
Five Factors of Positive Memorability 37
Get a Referral from a Mutual Contact 39
Make a Self- Introduction to a Selector 43
Propose a Memorable Idea 48
Use Memorable Anecdotes from Your Life 51
Start Practicing 54
Key Takeaways 55
Your Turn 56
Chapter 3 Align Your Mission with Theirs: Win Trust by Championing Their Cause 57
Why Mission Alignment Matters 61
What the Organization’s Mission Is 63
What the Organization’s Mission Is Not 64
How to Demonstrate Mission Alignment 65
Research the Organization’s Mission 66
Define Your Personal Mission 73
Show Mission Alignment 76
Your Personal Mission Is a Journey, Not a Destination 79
Key Takeaways 80
Your Turn 81
Chapter 4 Make Your Goals Timely: Prove Your Impact Can’t Wait 83
Why Timeliness Matters 85
Demonstrate Timeliness by Incorporating Current Events 86
Demonstrate Timeliness Through Urgency 92
Key Takeaways 96
Your Turn 96
Chapter 5 Capitalize on the Organization’s Unique Benefits: Turn Their Brag Points into Your Bonus Points 97
Why Capitalizing on the Organization’s Unique Benefits Matters 101
How to Find the Organization’s Unique Benefits 103
Ways to Capitalize on the Organization’s Unique Benefits 106
Make the Organization the “Hero” of Your Application Story 110
Key Takeaways 117
Your Turn 118
Chapter 6 Be Highly Specific: Use Detail That Captivates Selectors 119
Why Specificity and Detail Matter 124
Replace Platitudes and Jargon 125
Adding Words for Greater Specificity 127
Removing Words for Greater Specificity 128
Create a Highly Specific Career Goal 129
The Match me Career Goal 130
When You Don’t Have a Specific Career Goal 135
Proposing Highly Specific Projects 136
Obtain Highly Specific References 140
Key Takeaways 142
Your Turn 143
Chapter 7 Make Your Pitch Mutually Beneficial: Show How You Win When They Win 145
Why Mutual Benefit Matters 150
How to Express Your Personal Needs 152
Define Your Need for Financial Benefits 153
Express Your Need for Educational Benefits 157
Show Your Need for Network Benefits 158
Paying the Benefits Forward 161
Key Takeaways 163
Your Turn 164
Chapter 8 Master Elegance: Balance Your Tone with Self- Confidence and Humility 165
What Elegance Is and Why It Matters 169
How a Winner’s Mindset Creates Elegance 171
Nix Calling Yourself the “Best” Candidate 173
Recognize That Accomplishments Are Evidence, Not Self- Praise 175
Have Empathy for Your Selectors 177
Key Takeaways 179
Your Turn 179
Chapter 9 Apply the MATCH ME Formula®: Put the Full Formula to Work in Your Pitch 181
How to Create Your Winning Application Story 184
Three Frameworks to Help You Apply the match me Formula® 187
A match me formula® cover letter 188
A match me formula® personal statement 192
Match me formula® interview prep 200
Guiding questions to apply the match me formula® 206
We believe in you 207
References 209
Work with Me 213
Acknowledgments 215
About the Author 219
Index 221
| Erscheint lt. Verlag | 24.2.2026 |
|---|---|
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 10 x 10 mm |
| Gewicht | 454 g |
| Themenwelt | Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Bewerbung / Karriere |
| Wirtschaft ► Betriebswirtschaft / Management ► Personalwesen | |
| ISBN-13 | 9781394328260 / 9781394328260 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
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