Cut-Through
Practical Inspiration Publishing (Verlag)
978-1-78860-836-7 (ISBN)
Most pitches and presentations suck. Yours don’t have to.
Whenever you speak you’re not just sharing information, you’re asking your audience to buy into you and your ideas. In a world where attention is at a premium, you have to cut through the noise. Pitches and presentations aren’t something to wing. The best presenters prepare with purpose, crafting what to say and how to say it. Get it right and you will supercharge your influence, your impact and your results.
Cut-Through reveals a proven six-step process for developing your ideas and giving a winning performance. You’ll discover how to crystallise your thinking into ‘sticky’ key messages, shape them into a narrative your audience can’t ignore, then deliver your words with confidence. Packed with easy-to-implement tools and techniques, you’ll also have access to a library of powerful resources including a diagnostic scorecard, bite size videos, downloadable cheat sheets and more.
Dominic Colenso started his career as an actor, most famously playing Virgil Tracy in the Hollywood remake of Thunderbirds alongside Sir Ben Kingsley. He now works with businesses around the world, helping individuals and teams take centre stage and deliver outstanding results.
By the time he was 26 Dominic Colenso had flown a spaceship, lost a million dollars and been fired by Simon Cowell. He now empowers businesses, sales teams and leaders around the world to increase the impact of their communication and perform at their best under pressure. He’s also the host of the Why Life’s A Pitch podcast.
Preface: It starts with silence
INTRODUCTION: Why life's a pitch
1. DISCOVER: Zoom out to the big picture
Don't be afraid to say no
Know your audience
Stand & Deliver: Facts vs Feelings
Put people in boxes
Stand & Deliver: Who Am I Talking To?
Know what you want
Stand & Deliver: See It. Feel it. Say it.
Pick the right team
Celebrate your uniqueness
There's always competition
Stand & Deliver: Define. Differentiate. Destroy
Go big to go small
Chapter Summary
2. DISTIL: Cut it back to the core
Step 2: Distil
Pick the format
Find the essence
Write the headline
Harness the power of three
Stand & Deliver: What do you want them to know?
Make them feel something
Stand & Deliver: What do you want your audience to feel?
Don't be afraid to ask
Stand & Deliver: What do you want your audience to do?
Make it ‘towards’ or ‘away from’
Stand & Deliver: Why now?
Add some stardust
Use the blockbuster formula
Stand & Deliver: 20:70:10
Chapter Summary
3. DESIGN: Craft a blockbuster narrative
Step 3: Design
Always go back to the exam question
Decide on how to script it
Brilliant beginnings
Stand & Deliver: Create a S.T.A.R. Opening
Mesmerising middles
Become a master storyteller
Stand & Deliver: Choose your middle 1.2.3.
Excellent endings
Stand & Deliver: Season your ending with S.A.L.T.
A presentation on a page
Choose your visual approach
Don't kill them with boring slides
Stand & Deliver: Make sure it flows
Chapter Summary
DRILL: Prepare a star performance
Step 4: Drill
Rehearse like a pro
Stand & Deliver: Create a rehearsal schedule
Bring the words to life
Fine tune your teamwork
Stand & Deliver: Speed runs
Don't ignore the camera
Stand & Deliver: Set the stage for success
Prepare for Q&A
Stand & Deliver: Draft a worse case list
Have a plan B and C
Stand & Deliver: Pack a parachute
Chapter Summary
5. DELIVER: Leave them wanting more
Step 5: Deliver
Ditch the nerves
Stop before you start
Stand & Deliver: Take a deep breath
Warm up your instrument
Stand & Deliver: Plan your warm-up
Check the tech
Start with a bang
Don't forget to unmute
Stand & Deliver: Use a checklist
Stop the tumbleweed
Handle any objections
Chapter Summary
6. DEBRIEF: Enjoy the accolades and learn from the critics
Step 6: Debrief
Review your performance
Ask for feedback
Build your presentation bank
Stand & Deliver: Capture your learning
Chapter Summary
Epilogue: Action! Taking the next step
Acknowledgements
Appendix A: More formulas for a 1.2.3. middle
The Author
Also by Dominic Colenso…
Endnotes
| Erscheinungsdatum | 28.10.2025 |
|---|---|
| Zusatzinfo | greyscale drawings, slides, charts and tables; 7 Illustrations |
| Verlagsort | Tadley |
| Sprache | englisch |
| Maße | 140 x 216 mm |
| Themenwelt | Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Briefe / Präsentation / Rhetorik |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 1-78860-836-4 / 1788608364 |
| ISBN-13 | 978-1-78860-836-7 / 9781788608367 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
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