Services in Sport Management

Ekaterina Glebova (Autor)

Buch | Hardcover

242 Seiten

2024
Edward Elgar Publishing Ltd (Verlag)
978-1-0353-2430-9 (ISBN)

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Services in Sport Management is a scholarly examination of the multifaceted intricacies of the sports industry. Encompassing core aspects such as event planning, facility management, marketing, and athlete representation, the book rigorously analyzes the dynamic landscape of sports management through the lens of case studies and strategic insights.

This illuminating book is the key to mastering the art of service orchestration in the realm of sports. It dissects each operational level of the process in a variety of contexts, including the role of employees, customer relationship management, and servicescapes. Employing real-world case studies to exemplify and substantiate theoretical constructs, Ekaterina Glebova fosters a deeper understanding of complex scenarios such as the digitalization of sports viewership and fan hooliganism. From the adrenaline-fueled arena of event execution to the nuanced strategies behind athlete advocacy, this book is a pragmatic toolkit designed to address the exigencies of sports service management.

Interdisciplinary in scope, this book is an invaluable resource for students and researchers of sports management, sports sciences, business, marketing, and event management. Providing effective strategies and practical guidance, it is equally beneficial to both established and upcoming sports management and marketing professionals.

Ekaterina Glebova, Marketing Professor, Business Department, Higher Colleges of Technology, Dubai, UAE and Researcher, CIAMS, University Paris Saclay, Orsay, France

1 Introduction to Services in Sport Management 1
2 Service marketing environment for the sports industry 22
3 The service marketing mix and purchase process in sport
management 45
4 Sport management research 64
5 Customer relationship management in sport management 96
6 Service quality in sport management 125
7 Sport service segmentation and targeting 145
8 Role of employees and customers in service delivery in
the sports industry 164
9 Distribution of services in sport management 181
10 Promotions, communication, and servicescapes in sport management 190
11 Service strategies in sport management 211
References

Erscheinungsdatum	22.08.2024
Verlagsort	Cheltenham
Sprache	englisch
Maße	156 x 234 mm
Themenwelt	Sachbuch/Ratgeber ► Sport
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	1-0353-2430-X / 103532430X
ISBN-13	978-1-0353-2430-9 / 9781035324309
Zustand	Neuware