Adventures in the Wine Trade
ACADEMIE DU VIN LIBRARY LIMITED (Verlag)
978-1-913141-45-5 (ISBN)
"A charming, entertaining, and illuminating read – not only for all those in or around the wine trade, but also for all those outside who want to see in to what makes it so special. " - Neil Beckett, Editor, World of Fine Wine
The memoirs of a wine trade insider, from the heady days of 1960s to today. Quickly discovering that a knowledge of wine opened doors that were closed to lesser mortals, Ben had a front row seat as the wine trade grew from an elitist and rather amateurish profession into a multi-million dollar global business. This is the story of how it happened, and of the many remarkable characters he befriended along the way – people whose marketing genius was matched only by their desire to put a smile on everyone’s faces. In true vinous style, Ben’s book is sure to do the same.
Plumbing the depths: - Ben’s valiant attempts to sell wine to beer-loving miners, which involved actually joining them at the coal face.
- Englishman abroad: a jolly jaunt through French châteaux, Spanish bodegas and Portuguese quintas, where Ben forged many of the friendships that would last a lifetime.
- Serious business: Ben’s career takes off during the golden age of wine and spirits marketing, when he played a part bringing many of the world-famous brands we know and love today into being.
Ben Howkins is a stalwart of the UK wine and spirits industry, with roles in sales and marketing across a range of brands and companies including Diageo, Royal Tokaji and Last Drop Distillers and he was involved in creating some of the great brands of drinks. A lively raconteur, he has published two books on port and one on sherry. He created the cellar at Waddesdon Manor for Lord Rothschild.
Foreword 6
Introduction 8
1 Lost in France 10
2 Jerez, Oporto and Bordeaux 1963 22
3 On the Road 36
4 Towards Enlightenment 45
5 From Gin Palace to Quinta 53
6 A World of Wine Beckons 64
7 Mayfair Wine Merchant 79
8 Happy Consulting 94
9 To the Manor Born 106
10 Mád World 118
11 Spreading the Word 131
12 Old Friends 149
Appendix – Ben’
s 1963 Vintners’ Scholar Reports 158
Index 218
Acknowledgements 224
| Erscheinungsdatum | 03.02.2024 |
|---|---|
| Sprache | englisch |
| Maße | 153 x 216 mm |
| Gewicht | 452 g |
| Themenwelt | Sachbuch/Ratgeber ► Essen / Trinken ► Getränke |
| ISBN-10 | 1-913141-45-4 / 1913141454 |
| ISBN-13 | 978-1-913141-45-5 / 9781913141455 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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