Iconic Consumer Brands for More Defensive, Lower-risk Investing

Darren Gillen, Jonathan Yates (Autoren)

Buch | Softcover

48 Seiten

2023
Oak Tree Press (Verlag)
9781781196182 (ISBN)

Infos

The Defensive Global Consumer Franchise Stocks Theme offers a balanced alternative between the higher risks associated with general equity investing and the safety of risk-free government bonds.Companies in the theme own many iconic brands, such as Coca-Cola, Colgate, Listerine, Cadbury, Gillette, Head & Shoulders, Guinness, Heineken, Nescafe, Dove, Vaseline, and Ben & Jerry's. Their sales and profits tend to be defensive during recessions, because they are essential items, or affordable luxuries. Because they are low-ticket, everyday, repeat purchases, their sales and profits tend to be predictable. And, finally, because they are irreplaceable in consumers' minds, they can often raise prices without losing customers.Defensive, predictable, and inflation-resistant sales and profits - such enviable attributes! What better way for the risk-averse investor, who nonetheless wants a reasonable return on their capital, to invest?

Produkt-Details

• Erscheinungsdatum: 24.10.2023
• Verlagsort: Cork
• Sprache: englisch
• Maße: 148 x 210 mm
• Gewicht: 68 g
• Themenwelt: Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Geld / Bank / Börse
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Finanzierung
• ISBN-13: 9781781196182 / 9781781196182
• Zustand: Neuware