Nice is Not a Biscuit

How to Build a World-Class Business by Doing the Right Thing

Peter Mead (Autor)

Buch | Softcover

224 Seiten

2023
Duckworth (Verlag)
978-0-7156-5509-2 (ISBN)

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The go-to guide on how to build a world-class business by doing the right thing – from one of Britain’s most successful ever businessmen.

100 lessons from one of Britain's most successful businessmen

You must know businesses or leaders that seem to have it all – loyalty and success in equal measure. Do you aspire to the same, but worry that ‘nice guys finish last’?

In Nice Is Not a Biscuit, Peter Mead reveals the secrets of his success, and distils a lifetime’s thought about the right way to do business. His 100 entertaining lessons include:

How to be a boss and a human being at the same time
Why trust in your brand is so precious
How to gain a share of both heads and hearts

Nice is not patting people on the head. It’s every person respecting every other person. Do that and you create a great business. It’s a credo for life.

Peter Mead is currently Vice Chairman of Omnicom Group Inc, the biggest advertising agency in the world with a value of $13 billion. He left school at 16 and went to work in the despatch department of a large advertising agency, from where he rose quickly. In 1977, he co-founded Abbott Mead Vickers (amvbbdo.com) with David Abbott and Adrian Vickers, which became, and remains, the most successful British advertising agency ever. In 2013 he received a CBE for services to the creative industries.

Erscheinungsdatum	12.12.2022
Sprache	englisch
Maße	111 x 178 mm
Themenwelt	Literatur ► Biografien / Erfahrungsberichte
	Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Wirtschaft
	Wirtschaft ► Betriebswirtschaft / Management
ISBN-10	0-7156-5509-4 / 0715655094
ISBN-13	978-0-7156-5509-2 / 9780715655092
Zustand	Neuware