Becoming a Personal Trainer For Dummies
For Dummies (Verlag)
9780764556845 (ISBN)
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Love helping other people improve their physical fitness? Become a certified trainer, start your own business, and grow your client base with this user-friendly and practical guide
Want to turn your passion for fitness into a lucrative career? Each year, more than 5 million Americans use personal trainers to take their workouts to the next level—and this plain-English guide shows you how to get in on the action. Whether you want a part-time job at the gym or a full-time personal training business, you’ll find the practical, proven advice you need in Becoming a Personal Trainer For Dummies.
If you want to become a certified personal trainer and start your own business—or if you’re a certified trainer looking to grow your existing practice—you’re in the right place. This practical guide has a thorough overview of what it takes to get certified and run a successful business, complete with expert tips that help you:
Find your training niche
Study for and pass certification exams
Attract, keep, and motivate clients
Interview, hire, and manage employees
Update your training skills
Expand your services
A user-friendly guide with unique coverage of personal trainer certification programs, Becoming a Personal Trainer For Dummies includes tips on selecting the right program and meeting the requirements. You’ll learn to develop your training identity as well as practice invaluable skills that will make you a great personal trainer. Inside you’ll discover how to:
Choose the right fitness equipment, for you and your clients
Create a business plan, a record-keeping system, and a marketing campaign
Perform fitness assessments
Develop individualized exercise programs
Advance your clients to the next fitness level
Manage legal issues and tax planning
Train clients with special needs
Complete with ten ideas to expand your services (such as adding workshops or selling equipment or apparel) and a list of professional organizations and resources, Becoming a Personal Trainer For Dummies gives you the tools you need to be the best personal trainer you can be. Grab your own copy to get the most out of this fun, fabulous career.
Melyssa St. Michael is a renowned fitness expert who appears on national news channels and has been interviewed for major publications. Linda Formichelli writes for Men’s Fitness, Muscle Media, and other magazines.
Introduction 1
Part I: Shaping Up to Be a Personal Trainer 5
Chapter 1: Personal Training 101: Do You Have What It Takes? 7
Chapter 2: Getting Certified 21
Chapter 3: Practicing Your Art 33
Chapter 4: Planning Your Start 43
Part II: Being a Successful Personal Trainer 61
Chapter 5: Creating Your Business Plan 63
Chapter 6: Setting Up Shop 75
Chapter 7: Developing Sound Business Practices 93
Chapter 8: Flexing Your Marketing Muscles 115
Chapter 9: Retaining Your Clientele 137
Part III: Putting the Personal into Personal Training 155
Chapter 10: Getting to Know You: Performing Initial Consultations 157
Chapter 11: The First Session: Performing the Fitness Assessment 175
Chapter 12: Before We Meet Again: Planning the Program 195
Chapter 13: The Second Session: Taking Your Client through the First Workout 213
Chapter 14: Teaching Your Beginning Client Beginning Exercises 231
Chapter 15: Taking Your Client to the Next Level 247
Part IV: Growing Your Personal Training Business 261
Chapter 16: Preparing for Growth: Automating and Documenting Your Workflow 263
Chapter 17: Hiring Additional Staff 275
Chapter 18: Building Your Business Culture 291
Part V: The Part of Tens 306
Chapter 19: Ten Great Ways to Expand Your Services 307
Chapter 20: Ten Essential Pieces of Equipment 313
Chapter 21: Ten Ways to Be the Best Personal Trainer You Can Be 319
Appendix: Resources 325
Index 331
| Erscheint lt. Verlag | 1.10.2004 |
|---|---|
| Sprache | englisch |
| Maße | 185 x 231 mm |
| Gewicht | 499 g |
| Themenwelt | Sachbuch/Ratgeber ► Gesundheit / Leben / Psychologie |
| Wirtschaft ► Betriebswirtschaft / Management | |
| ISBN-13 | 9780764556845 / 9780764556845 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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