The Insight Book

Enhancing your creativity by learning to see things differently

Anthony Tasgal (Autor)

Buch | Softcover

160 Seiten

2023
LID Publishing (Verlag)
978-1-911687-38-2 (ISBN)

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More than ever, people crave new ideas, new ways of seeing and interpreting behaviour; of changing their companies and lives and of being more creative. Insight today has become an essential tool for seeing things differently and more deeply to enable you to understand better the trends and changes going on around you and your work/business.

This book is an entertaining, instructive and accessible guide to understanding and deploying insight to see things differently and find creativity from all sources and in all places. Insight has become an important way to gain a deeper understanding of how your customers think and feel about your products and services.

Part of the Concise Advice series of short and powerful guides, the book explains what insight is, why insight is so important (and yet so poorly misunderstood and under-used), and how can we nurture and develop it in our work and even personal lives.

Anthony Tasgal is a marketing consultant and educator, who specializes in insight, behavioural economics and storytelling. Prior to that, he was a planner for leading advertising agencies. He is the author of several books, including The Storytelling Book and The Storytelling Workbook.

Erscheinungsdatum	17.02.2023
Reihe/Serie	Concise Advice
Verlagsort	London
Sprache	englisch
Maße	120 x 180 mm
Themenwelt	Sachbuch/Ratgeber ► Gesundheit / Leben / Psychologie ► Psychologie
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management
ISBN-10	1-911687-38-7 / 1911687387
ISBN-13	978-1-911687-38-2 / 9781911687382
Zustand	Neuware