Flight Catering
Seiten
2004
|
2nd edition
Butterworth-Heinemann Ltd (Verlag)
978-0-7506-6216-1 (ISBN)
Butterworth-Heinemann Ltd (Verlag)
978-0-7506-6216-1 (ISBN)
The airline industry faces many challenges and a tight operational strategy is vital to survive. In-flight catering is a central part of these strategies. Endorsed by the International Flight Catering Association, this book acts as a guide to this area, taking the reader through aspects from marketing to cost control and logistics.
The airline industry is a vast international business that is central to world economies. In today's environment, it faces many challenges and a tight operational strategy is vital to survive.
In-flight catering is a central part of these strategies at all levels: be they customer satisfaction, marketing, operations or logistics. Fully endorsed by the International Flight Catering Association, Flight Catering is an authoritative guide to this specialised and vital area on the catering industry. With an international team of contributions from both academia and industry it provides a user friendly guide, taking the reader through every aspect from marketing and on board service, to cost control and logistics.
The airline industry is a vast international business that is central to world economies. In today's environment, it faces many challenges and a tight operational strategy is vital to survive.
In-flight catering is a central part of these strategies at all levels: be they customer satisfaction, marketing, operations or logistics. Fully endorsed by the International Flight Catering Association, Flight Catering is an authoritative guide to this specialised and vital area on the catering industry. With an international team of contributions from both academia and industry it provides a user friendly guide, taking the reader through every aspect from marketing and on board service, to cost control and logistics.
Peter Jones
Introduction to flight catering; The flight catering industry; The air travel market- place and customer; Passenger appetite and behaviour; Menu planning and food product strategies; Flight catering supply chain and inventory management; Flight production facilities and systems planning; Flight catering operations and organisation; Food hygiene and quality management; Transportation and loading; International logistics; Information technologies; On-board stowage and regeneration; On-board services; Off-loading and recycling; Innovation in flight catering; Index
| Erscheint lt. Verlag | 13.1.2004 |
|---|---|
| Verlagsort | Oxford |
| Sprache | englisch |
| Maße | 189 x 246 mm |
| Gewicht | 620 g |
| Themenwelt | Sachbuch/Ratgeber ► Sport |
| Technik ► Luft- / Raumfahrttechnik | |
| Wirtschaft | |
| ISBN-10 | 0-7506-6216-6 / 0750662166 |
| ISBN-13 | 978-0-7506-6216-1 / 9780750662161 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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