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The Circular Economy Handbook (eBook)

Realizing the Circular Advantage
eBook Download: PDF
2019
XXXII, 350 Seiten
Palgrave Macmillan UK (Verlag)
978-1-349-95968-6 (ISBN)

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The Circular Economy Handbook - Peter Lacy, Jessica Long, Wesley Spindler
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Can we align global production and consumption systems with sustainability? Can business growth actually lead to a healthier planet? Can companies innovate through the circular economy to create competitive advantage and genuine impact?

Waste to Wealth proved that the emerging circular economy advantage exists - now Lacy, Long and Spindler show you how to realize it at speed and scale in The Circular Economy Handbook.   

We stand at a crossroads, with rising geopolitical and geo-economic tensions, massive technological change and a host of social and environmental challenges. We are pushing planetary boundaries to their limits, with climate change and threats to biodiversity and oceans as just a few examples. Significant impacts are already being felt, and both people and planet face potentially catastrophic and irreversible consequences if we don't urgently change our global model and systems. Our current linear 'take, make, waste' models of production and consumption will not be sustainable in a world of some 9 billion people by 2050, especially with ever-expanding rates of consumption. Thriving within these dynamics demands more than incremental adjustments to business-as-usual.

The circular economy offers a powerful means to decouple growth from use of scarce and harmful resources, enabling greater production and consumption with fewer negative environmental impacts-at the same time, making companies more innovative and competitive. In fact, this book shows that $4.5 trillion in economic value is at stake.

Delivering on the promise of a circular economy demands impact and scale, extending through value chains and, ultimately, disrupting the entire economic system.  

In The Circular Economy Handbook, the authors illuminate the path from insight to action, from linear to circular. With case studies, advice and practical guidance, they show leaders how to pivot towards a holistic circular organization, embedding circularity internally and delivering broad-based system change.

With unique insights across business models, technologies, and industries - featuring stories and real-world examples from circular pioneers - this book is the essential guide to help companies become leaders in the movement to secure the circular economy advantage.



Peter Lacy is a Senior Managing Director within Accenture Strategy. He advises senior leaders of Fortune 500 companies and public organizations on issues related to growth, innovation and sustainability amid technological disruption. He leads Accenture's relationship with organizations such as the World Economic Forum and United Nations, where he has led the world's largest CEO study on sustainability since 2007. He is a business fellow at Oxford University, a World Economic Forum Young Global Leader, and Co-Founder of The Circulars. He is a regular contributor to the BBC, Financial Times, Fast Company and other publications. He is co-author of Waste to Wealth (Palgrave Macmillan, 2015).

Jessica Long has over 20 years of experience working at the intersection of business, technology and sustainable development. A Managing Director within Accenture Strategy, she leads the North America Sustainability practice and previously led teams in Africa and Latin America. Jessica advises companies, governments and non-profits across the globe, focusing on responsible business, growth in emerging markets, new business models and socio-economic impact. She is a sought-after author and speaker and has a personal passion for social justice.

Wesley Spindler is a Business & Sustainability Strategist within Accenture Strategy. She has been leading circular economy strategy programs with companies cross-industry and partners around the globe for many years. She also has strong expertise in technology innovation. She was Program Director of The Circulars, the world's premier circular economy award program, run in collaboration with the World Economic Forum and Forum of Young Global Leaders, for the duration of the five-year initiative.


Can we align global production and consumption systems with sustainability? Can business growth actually lead to a healthier planet? Can companies innovate through the circular economy to create competitive advantage and genuine impact? Waste to Wealth proved that the emerging circular economy advantage exists now Lacy, Long and Spindler show you how to realize it at speed and scale in The Circular Economy Handbook.    We stand at a crossroads, with rising geopolitical and geo-economic tensions, massive technological change and a host of social and environmental challenges. We are pushing planetary boundaries to their limits, with climate change and threats to biodiversity and oceans as just a few examples. Significant impacts are already being felt, and both people and planet face potentially catastrophic and irreversible consequences if we don t urgently change our global model and systems. Our current linear take, make, waste models of production and consumption will not be sustainable in a world of some 9 billion people by 2050, especially with ever-expanding rates of consumption. Thriving within these dynamics demands more than incremental adjustments to business-as-usual. The circular economy offers a powerful means to decouple growth from use of scarce and harmful resources, enabling greater production and consumption with fewer negative environmental impacts at the same time, making companies more innovative and competitive. In fact, this book shows that $4.5 trillion in economic value is at stake.Delivering on the promise of a circular economy demands impact and scale, extending through value chains and, ultimately, disrupting the entire economic system.   In The Circular Economy Handbook, the authors illuminate the path from insight to action, from linear to circular. With case studies, advice and practical guidance, they show leadershow to pivot towards a holistic circular organization, embedding circularity internally and delivering broad-based system change. With unique insights across business models, technologies, and industries featuring stories and real-world examples from circular pioneers this book is the essential guide to help companies become leaders in the movement to secure the circular economy advantage.    

Foreword by Frans van Houten 6
Foreword by David Rosenberg 8
Foreword by Naoko Ishii 10
Foreword by Ellen MacArthur and Andrew Morlet 12
Foreword by William McDonough 14
Acknowledgements 16
Praise for “The Circular Economy Handbook” 18
Contents 22
Abbreviations 24
List of Figures 27
List of Tables 29
1 Introduction: The Path to Transformation Is Circular 31
A Critical State 31
Heeding the Call to Action 33
Broadening Beyond Climate 34
The Circular Economy Advantage: A New Economic System and Business Strategy 35
The Way Forward 39
Part I. Where Are We Now?—Setting the Foundation 39
Part II. Where Do We Need to Be?—Scaling Industry Impact 40
Part III. How Do We Get There?—Making the Pivot 40
Part I Where are We Now?—Setting the Foundation 45
2 The Circular Business Models 46
Five Ways to Create Circular Value 47
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Renewable Energy 51
Material Innovation 51
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Accelerating the Transition 60
Consumer Engagement: Re-Shape What It Means to Consume 60
Design: Plan for Product Circularity 61
Reverse Logistics: Create Takeback Loops 63
Disruptive Technologies: Accelerate with 4IR Innovations 64
Ecosystems: Embrace the Power of External Engagement 66
The Combinatorial Power of Business Models 66
3 Disruptive Technologies 72
The Fourth Industrial Revolution 72
27 Key Technologies 74
Applications Across the Circular Value Chain 81
Technology Spotlight 82
Digital: Internet of Things (IoT) 83
Digital: Machine Learning 84
Physical: Robotics 85
Physical: Energy Harvesting 86
Biological: Bio-Based Materials 87
Biological: Bio-Energy 87
Combinatorial Effects 88
Managing Unintended Consequences 90
Future Outlook 91
Productivity Leapfrogs 93
Part II Where Do We Need to Be?—Scaling Industry Impact 101
4 Circular Economy: A Tale of 10 Industries 102
What’s Driving the Industry Shift to Circularity? 102
Uptake of the Circular Business Models 103
The Barriers and Enablers 104
Understanding the Value 106
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15 E-Commerce Meets the Circular Economy 218
The E-Commerce Boom 218
A More Sustainable Option? 219
Applying Circularity 220
Part III How Do We Get There?—Making the Pivot 223
16 How to Make the Circular Pivot 224
Four Dimensions of a Successful Transformation 225
A Holistic View 227
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Getting Started 231
17 Operations 233
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Making the Pivot 234
A Circular Journey: Water 235
The Value Drivers 239
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Leading Practices to Drive Transformation 242
Move Forward with Renewables at Scale 242
Measure Resource Inputs and Outputs to Incentivize Change 242
Embed Circularity into Closed-Loop Operational Systems 243
Think “Outside the Box” to Maximize Value 243
18 Products & Services
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Making the Pivot 254
A Circular Journey: Use Extension 255
The Value Drivers 261
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Leading Practices to Drive Transformation 264
Reinvent Supply Chains 265
Set Product Targets 266
Focus on Customer Centricity 266
Design Innovatively 267
Develop a Robust Reverse Logistics Capability 268
19 Culture & Organization
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Making the Pivot 277
A Circular Journey: Vision and People 278
The Value Drivers 285
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The Circular CTIO Imperatives 287
Leading Practices to Drive Transformation 290
Lead from the Top-Down with Flexibility 290
Bring Innovation to the Core 291
Build the Necessary Structures and Capabilities 292
Foster a Mindset Shift 293
20 Ecosystem 298
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Making the Pivot 301
A Circular Journey: Collaboration and Sharing 301
The Value Drivers 305
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Leading Practices to Drive Transformation 307
Re-define Value Chain Engagement 307
Leverage (Disruptive) Partners to Develop and Deploy New Solutions 309
Invest for the Long Term (and Get “Buy In” from Shareholders and Investors) 309
Work Proactively with Policymakers 310
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Four Sources of Finance 317
Overcoming Obstacles 320
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A Policymaker’s Circular Economy Toolkit 325
Global Landscape 332
What’s Next for Policymakers 337
23 Toward a Circular Future 343
Appendix A: The $4.5 Trillion Value at Stake 345
Purpose 345
Headline Findings 346
Detailed Methodology 346
Limitations 350
Appendix B: Industry-Level Opportunity Assessments 352
Purpose 352
Detailed Methodology 352
Breakdown of “Value at Stake” 353
Index 356

Erscheint lt. Verlag 31.12.2019
Zusatzinfo XXXII, 350 p. 212 illus., 196 illus. in color.
Sprache englisch
Themenwelt Sachbuch/Ratgeber Geschichte / Politik Politik / Gesellschaft
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
Schlagworte circular business models • circularity • circular organisation • competitive agility • Responsible Business • sustainability
ISBN-10 1-349-95968-5 / 1349959685
ISBN-13 978-1-349-95968-6 / 9781349959686
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