Research Methods in Sport Management

Brenda G Pitts, Ming Li, Amy Chan Hyung Kim (Autoren)

Buch | Softcover

371 Seiten

2019
Fitness Information Technology, Inc, U.S. (Verlag)
978-1-940067-31-5 (ISBN)

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Research -- the systematic investigation of materials and sources to establish facts and reach new conclusions -- is carried out for a variety of purposes and to achieve a variety of goals. For sport business industry, research is critical for developing strategies to effectively understand and manage the franchise, property, or facility. This second edition provides a detailed introduction into the research itself, and applies those methods directly to the field of sport business management. With established reputations as expert researchers in the field, the authors have reorganised foundational concepts and updated methods and industry examples to provide students, instructors and professionals with a knowledge base and resources to prepare, collect, analyse and present targeted research for scholarly publication or to better interpret and respond to the needs of an array of areas in the sport management industry.

Brenda G. Pitts, Professor at Georgia State University, is well known nationally and globally in sport marketing and sport business management. She is among the first research fellows of both the North American Society for Sport Management and the Sport Marketing Association, and is the honored recipient of the 2016 Diversity Award, the prestigious Dr. Earle F. Zeigler Scholar Award, Distinguished Sport Management Educator, and the Dr. Garth Paton Distinguished Service Award. She has delivered over 250 presentations at conferences around the world, and is published widely, including 19 books (some in different languages) and over 200 papers in such scholarly journals as Sport Management Education Journal, Journal of Sport Management, Sport Marketing Quarterly, Journal of Vacation Marketing, International Journal of Sports Marketing and Sponsorship, Women in Sport and Physical Activity, International Journal of Sport Management, Journal of Legal Aspects of Sport, Sport Management International Journal, Sport Management Review, and Journal of Hospitality, Leisure, Sport & Tourism Education. She loves and plays all kinds of sports. She played in the first Womens Professional Basketball League (WBL), was one of the first scholarship basketball players at the University of Alabama, and is an inductee in the Huntsville Sports Hall of Fame, the Womens Basketball Hall of Fame, and a nominee for the Alabama Sports Hall of Fame. Putting research into action, her study on the first wo Ming Li, is professor and dean of the College of Education and Human Development at Western Michigan University. He received his bachelors degree in education from Guangzhou Sport University, his masters degree in education from Hangzhou University, and his doctor of education degree in physical education (sport administration) from the University of Kansas. Dr. Li is an honorary guest professor of a number of institutions in China, including Sun Yat-sen University, Central University of Finance and Economics, Beijing Sport University, Tianjin University of Sport, and Guangzhou Sport University. He was the recipient of the Taylor Dodson Award given by the Southern District American Alliance of Health, Physical Education, Recreation and Dance (AAHPERD), both the Garth Paton Distinguished Service Award and the Diversity Award bestowed by NASSM, the Founding President Award presented by ASB, the Distinguished Alumni Award of the Guangzhou Sport University, and the 2017 Giving Back Diversity Leadership Award recognized by the Insight into Diversity Magazine. Dr. Li worked for the Atlanta Committee for the Olympic Games (ACOG) as an Olympic Envoy in 1996. In November 2011, he served as a consultant for the sports department of the Organizing Committee for the Asian Games held in Guangzhou, China. Professor Lis photo appears courtesy of Western Michigan University. Dr. Amy Chan Hyung Kim is an Assistant Professor for the Department of Sport Management at Florida State University. Her research inquiry lies in promoting community well-being and health through community sport programs from a social epidemiological perspective. She also has been interested in exploring the evolution of knowledge structure in the field of Sport Management. She has taught Research methods in Sport Management, Strategic Management in Sport, Facility and Event Management in Sport, Human Resource Management in Sport, and Introduction to Sport Management for undergraduate and graduate students at Florida State University. If she is not in her office, you may be able to find her on the tennis court.

Erscheinungsdatum	28.10.2019
Verlagsort	Morgantown, WV
Sprache	englisch
Maße	215 x 280 mm
Gewicht	948 g
Themenwelt	Sachbuch/Ratgeber ► Sport
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-940067-31-6 / 1940067316
ISBN-13	978-1-940067-31-5 / 9781940067315
Zustand	Neuware