Pitch Yourself
Financial Times Prentice Hall (Verlag)
978-0-273-66171-9 (ISBN)
- Titel erscheint in neuer Auflage
- Artikel merken
Pitch Yourself explains how the Elevator Pitch replaces the CV. The CV looks backwards to what you did and where you did it. The Elevator Pitch looks to the future by demonstrating who you are and how you work. You map out your future ability, competencies and performance. It transforms the way you sell yourself as the perspective is realigned from the seller to the buyer. It improves the recruitment process for both candidate and employer by answering the employer's crucial question. "What does this person offer me?" Be more effective at selling yourself. Show your real personality. Jump to the top of the pile.
Bill Faust has 14 years' experience in delivering high-level integrated, marketing campaigns, for a range of blue chip companies including GE Capital, Campbell's, News Ltd, Bayard Presse and BT. This has taken Bill across the world from London, Paris, Istanbul to Sydney. And back. Michael Faust is the Managing Director of Travelcare, the UK's largest independent travel agency . Prior to this he has held influential positions as the European Marketing Director of LetsBuyIt.com as well as a number of strategic consultancy roles across the European dotcom market. Over the last fifteen years Michael has worked in both advertising agencies and client companies from Saatchi & Saatchi to Dell.
Contents The Rallying Cry Chapter 1 the death of the CV Think and act differently Do you want to ZIG or ZAG Your sales tool Chopping the corporate structure down to size Chapter 2 The birth of the Elevator Pitch The Personal Promise Transferable Assets Career DNA The Career DNA Bank Chapter 3 Writing your Elevator Pitch Your Personal Promise Defining Your Transferable Assets Critiquing your Elevator Pitch Chapter 4 The benefits of the Elevator Pitch Flexibility and adaptability Forward looking Establishing rapport Results-driven Dangers of "CV Thinking" Coping with redundancy The demands of interim management Experience is diverse Work Experience versus Transferable Assets Better and more successful interviews Chapter 5 Top-floor Elevator Pitches How the EP answers a job brief Chapter 6 Summary and conclusion The candidate The recruitment services industry The employer The Final Rallying Cry
| Erscheint lt. Verlag | 19.6.2002 |
|---|---|
| Verlagsort | Harlow |
| Sprache | englisch |
| Maße | 156 x 230 mm |
| Gewicht | 300 g |
| Themenwelt | Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Bewerbung / Karriere |
| ISBN-10 | 0-273-66171-X / 027366171X |
| ISBN-13 | 978-0-273-66171-9 / 9780273661719 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
aus dem Bereich
