Some Stories
Patagonia Books (Verlag)
978-1-938340-82-6 (ISBN)
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“An essential read”—Forbes
The riveting stories of outdoor life and activism from Patagonia’s iconoclastic founder—in his own words
For nearly 80 years, Yvon Chouinard has pursued, with equal fervor, sports adventures, business excellence, and environmental activism. Since 1950, he has captured the lessons and revelations he’s learned in articles and books, personal letters and poetry, introductions and eulogies. In this fascinating inside look, Chouinard himself has selected his favorites from years of reflection, all accompanied by illustrative photos, many never published before.
The results are both more of Chouinard’s iconoclastic and provocative thinking, his skilled storytelling and sense of humor, and a picture of the evolution of his thoughts and philosophies. With articles on sports, from falconry to fishing and climbing to surfing, with musings on the purpose of business and the importance of environmental activism, this very personal book is like sitting on the couch with this amazing man, flipping through his photo album as he tells the stories of his life.
Some Stories is an eclectic portrait of a unique life lived well. Yet the final pages of the book indicate that Chouinard will continue to challenge people, business, and the world. He presents the company's new simple but direct mission statement, revised for the first time in 27 years: "We are in business to save our home planet." With it he emphasizes the urgency of the climate crisis then entreats every person's obligation to reflect on, commit to, and act on this mission.
Yvon Chouinard is the founder of outdoor clothing maker Patagonia. Chouinard learned early in his life as an alpinist, surfer and fly fisherman the seriousness of the environmental crisis—and he made this the focus of his company. In the 1980s he instituted Patagonia’s earth tax, pledging 1 percent of sales to the preservation and restoration of the natural environment. Since then Chouinard co-founded the Fair Labor Association, One Percent for the Planet, the Textile Exchange, the Conservation Alliance, and the Sustainable Apparel Coalition. In addition, Patagonia has been a B Corp member since 2012. Also in 2012, Patagonia started a food division, Patagonia Provisions, and began publishing books. He is the author or co-author of Climbing Ice, Let My People Go Surfing (Penguin Press), The Responsible Company, Simple Fly Fishing and Pheasant Tail Simplicity: Recipes and Techniques for Successful Fly Fishing. Chouinard continues to surf and fly fish. Since 2017 he’s also sued the Trump Administration to protect public lands, worked to establish Regenerative Organic Certification (ROC), and authorized the donation of the $10 million “evil” tax cut. In an unprecedented move in the US, in 2022, he and his family created the Holdfast Collective, a group of nonprofits, and gave the company to it. Patagonia now donates all profits to organizations working to combat the environmental crisis.
Preface
Minutes–Southern California Falconry Club
Lessons from the Edge
Letter to Dave and Ann Croft
Introduction to Climbing and Surfing in the 1950s
Remember That Big Storm
The Master’s Apprentice
The North Wall of Mount Edith Cavell
Quarter Dome – North Face
Modern Yosemite Climbing
Sentinel Rock: A New Direct North Wall Route
Personal Notes from the North American Wall
Muir Wall – El Capitan
Letter to Malinda Pennoyer
Fun Hogs
Thoughts on Climbing in the Kaisergeberg
Coonyard Mouths Off
Das Tent
Letter to Ken Wilson, Mountain Magazine, Chouinard Cerro Torre
On Tump Lines
All That Glitters Isn’t Gold
Coonyard Mouths Off – Part II
Salsipuedes
Excerpts from Climbing Ice
My Life on Ice
The Myth of Powder
Pinhead’s Progress
One-Way Trip on the Clarks Fork
‘Opihi Man by Claire Chouinard and The Rest of the Story
Dear Mum
The Secret Weapon
Seaweed Salad
Attack of the Killer Limpets
Eat da Bait!
Bad Day at Flat Rock
Further Adventures with the Atoll Man: A Month at Sea and on Land
Foreword to No Bad Waves
Dear Claire
A Miracle in Calcutta
Dear Mister President
Why Voting Is Not a Waste of Time
An Introduction to Glenn Exum
Memorial for Dick Pownal
Eulogy for Bruce Hill
Why a Tools Conference, Patagonia’s Tools for Grassroots Activist
We Lost a Chief – Doug Tompkins
Measuring Time
The Minestrone Hatch
Sucker Cakes
Bhutan Brown Trout
The Pack
A Good Skunking
Lessons from a Simple Fly
Threats to Coldwater Fisheries
The Responsible Economy
Do Good
Zen Lessons
| Erscheinungsdatum | 10.11.2018 |
|---|---|
| Zusatzinfo | Many photos never before seen |
| Verlagsort | Ventura |
| Sprache | englisch |
| Maße | 241 x 215 mm |
| Themenwelt | Sachbuch/Ratgeber ► Freizeit / Hobby ► Angeln / Jagd |
| Sachbuch/Ratgeber ► Sport | |
| Naturwissenschaften ► Biologie ► Ökologie / Naturschutz | |
| ISBN-10 | 1-938340-82-5 / 1938340825 |
| ISBN-13 | 978-1-938340-82-6 / 9781938340826 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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