The Brand Beside The Brand eBook (eBook)

10 Reasons to step from behind and stand beside the brand

Larita Shelby (Autor)

eBook Download: EPUB

2018
146 Seiten
Sb Media (Verlag)
978-0-9712021-8-4 (ISBN)

Infos

Whether you are an entrepreneur, an employee or a seasoned business owner, the way customers engage with you has totally changed. Therefore, a company's brand worthiness is up to every single person connected with the brand. This book transforms the traditional notions of a business that backs a product or an employee who is backed by a company. Instead it offers transitional ideas and suggestions that realign the business, the business professional and the product side by side, thus creating a multi-dimensional relationship with the customer, the product, the business and the business professional. To earn the trust of the marketplace, you must get out front and stand beside the brand and bring the full wealth of experience from your journey to add optimal credibility to all that you have to offer.If you're reinventing yourself or motivating your workforce for better customer relationship management (CRM), this book will show you how to be the brand beside the brand, without compromising the importance or integrity of the product itself, or the company with whom the product is associated. The Brand Beside The Brand provides valuable insight to help you move past perceived obstacles in order to diversify your marketing & communications strategies, while identifying the hidden assets that can provide great value to your business or personal brand.

Inhalt

Step 1              Just BE: Boldly Exist…………………….….11Step 2              You are the brand…………………………...25Step 3              Revise your networking psyche……………34Step 4              Arrive more quickly at your decisions….....39Step 5              Support outward decisions…………………42 Step 6              Devise a strategy……………………………46Step 7              Insist on brand name identity………………61Step 8              Insist on your value…………………………76Step 9              Commit to expanding your turf…………….89Step 10            Reflect, inspect and project………………..98Bonus:             Dealing with difficult people……………….110                        Being The Brand Beside The Brand……. 127 

Produkt-Details

• Erscheint lt. Verlag: 26.4.2018
• Sprache: englisch
• Themenwelt: Literatur ► Biografien / Erfahrungsberichte
• Themenwelt: Literatur ► Romane / Erzählungen
• Themenwelt: Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Wirtschaft
• Schlagworte: Advertising • Branding • business • CRM • Customer service • Entrepreneurs • Marketing • Promotions • self employed • Self Help
• ISBN-10: 0-9712021-8-4 / 0971202184
• ISBN-13: 978-0-9712021-8-4 / 9780971202184