How to Build an Online Business (eBook)

Australia's Top Digital Disruptors Reveal Their Secrets for Launching and Growing an Online Business

Bernadette Schwerdt (Autor)

eBook Download: PDF

2018
280 Seiten
John Wiley & Sons (Verlag)
978-0-7303-4545-9 (ISBN)

Infos

The ultimate guide to launching and growing an online business

You've got a crazy idea, a hobby, a business or special expertise. You want to take it online, and you want to it be a money-making success. But what do you do next? Using a simple 5-step approach, best-selling author and digital marketing specialist Bernadette Schwerdt uncovers the inside tips and tricks that Australia's most successful online entrepreneurs use to build their multi-million dollar businesses.

For those just starting out, this book will help you identify the best business idea to pursue, guide you on how to set it up and give you the strategies to grow it quickly using low-cost tools. For those with existing businesses, you'll learn how to maximise your online impact and access the little-known but powerful tools and technologies the top disruptors use to create a global presence.

Featuring dozens of case studies of how Australia's most successful disruptors have done it, Bernadette reveals the underlying patterns common to all successful online businesses - what they did right, what they did wrong, what they would do differently and the short cuts to building an online business that only the successful know. You'll learn how to:

* Develop the entrepreneurial mindset needed to turn your passion, hobby or expertise into an online business

* Access free tools and technologies to help you build and test your online idea (before launching) to ensure a viable market exists

* Create a minimum viable product (MVP) that attracts attention and generates instant income

* Source web developers, designers and other important suppliers for a fraction of the usual cost

* Write, pitch, persuade and present like a professional to attract investors, customers and high-quality strategic partners

* Understand the basics of the Internet of Things, virtual reality, augmented reality and artificial intelligence and use these technologies to help your business create a point of difference

* Work from home and set up your online business in just a few hours a week

Whether you are starting an online business or building on an existing one, How to Build an Online Business is your complete, how-to guide for making it a success.

Autor

BERNADETTE SCHWERDT is the author of the best-selling book Secrets of Online Entrepreneurs and the executive producer of the video series of the same name as featured on The Age and The Sydney Morning Herald websites. She is the founder of the Australian School of Copywriting, and a keynote speaker and advisor to Australia's top corporations in the areas of digital marketing, communications and innovation. Find out more at www.bernadetteschwerdt.com.au

Inhalt

About the author vii

Acknowledgements ix

Preface: What's your 'pinch of salt'? xi

Introduction: The state of play xvii

Step 1: Mindset 1

How to develop an entrepreneurial mindset

1 Mindset #1: Trust your crazy ideas 3

2 Mindset #2: Take action 15

3 Mindset #3: Look ahead 23

4 Mindset #4: Know what business you're in 39

5 Mindset #5: Know what problem you're solving 47

Step 2: Minimum viable product (MVP) 57

How to create an MVP to launch your startup

6 How to come up with a great business idea 59

7 What is a minimum viable product (MVP)? 69

8 Anatomy of a startup 81

9 How to bumble your way to success 87

Step 3: Momentum 97

How to harness the technical tools to build your online business

10 7 questions to ask before you build your online business 101

11 Open Access, Open Sesame! 115

12 Marketplaces: Disrupting legacy industries 121

13 Software hacks every startup should know about 127

14 How to build an information-based business 137

Step 4: Marketing 145

How to get found, get traffic and get sales

15 Content marketing 149

16 Social influencer marketing 161

17 How to write great headlines that get results 171

18 How to get on page one of Google 179

Step 5: Motivation 193

How to pitch, persuade and influence others to do business with you

19 How to source media coverage for your startup 195

20 How to pitch, present and persuade 203

21 How to prepare a great presentation 209

22 The art and science of business storytelling 229

In closing 245

References 249

Index 251

Produkt-Details

• Erscheint lt. Verlag: 16.3.2018
• Sprache: englisch
• Themenwelt: Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Bewerbung / Karriere
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Schlagworte: Business & Management • Wirtschaft u. Management
• ISBN-10: 0-7303-4545-9 / 0730345459
• ISBN-13: 978-0-7303-4545-9 / 9780730345459