Big Game Bigger Impact

Pat Gallagher, Stephanie Martin (Autoren)

Buch | Softcover

228 Seiten

2017
Motivational Press, Incorporated (Verlag)
9781628654097 (ISBN)

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In 2014, a small team of San Francisco Bay Area residents was assembled to work on what would be the biggest Super Bowl the NFL had ever staged - the milestone Super Bowl 50. The first Super Bowl in the Bay Area in more than 30 years, there was no municipal purse to tap, nor any roadmap to follow: this group had to develop its own playbook.In Big Game Bigger Impact authors Pat Gallagher and Stephanie Martin chronicle how the members of the San Francisco Bay Area Super Bowl 50 Host Committee came together with the region to not only host a Super Bowl, but also redefine the experience in the process. After the final whistle was blown, Super Bowl 50 was the most giving, most shared and most participatory Big Game to date. Former Host Committee colleagues, Gallagher and Martin provide an insider's look into lessons learned during the Host Committee's two-year run-up a lessons that could benefit any business a and how their culture helped to achieve a record-setting Super Bowl, both on and off the field.

Pat Gallagher is a pioneer in the sports, entertainment and visitor industries, and played a key role in the success of the landmark Super Bowl 50 Host Committee. Best known for his long career as the innovative aidea guya for the San Francisco Giants, Gallagher is proud to have made the afun businessa his lifeas work. Stephanie Martin is an accomplished marketing and communications professional who has shaped consumer outreach, stakeholder engagement and brand development strategies for Fortune 500 companies such as The Home Depot and SUPERVALU, and major sporting events including Super Bowl 50 and the 34th Americaas Cup. Her brand strategy company, BrandForward, helps athletes tap into the power of their platforms.

Foreword by Jim Plunkett Preface Introduction The Evolution of Super Bowl Bidding Joining the Bid Committee aWe Do Things Here with A Twinkle in Our Eyeaa Our Approach to Bidding on a Super Bowl Determining the Ask and Refining the Pitch Setting Ourselves Apart from the Competition Making an Impression aDoing Godas WorkaaCreating Our Vision and Values Building Our Team Articulating Our Vision Setting Our Organizational Values Putting Our Values and Vision into ActionaHow We Hired aL Stands for LoseraaBreaking from Tradition Working with Partners: The Importance of Perspective and Patience Defining Our Identity: Creating Our Name and Mark Patience is a Virtue and It Can Be Damn Hard Sometimes aTurning Over RocksaaThe Art of Partnership Sales The First Dominoes are the Most Important Turning to Your Network When They Come to You Care and Feeding of Partners aCreating the Secret SauceaaTelling Our Story Creating Shared Vision Shaping the Narrative Bringing Our Story to LifeaThe Power of Video Pressure-Testing Our Messages aBuilding the Plane as We FlewaaMaking Plans and Planning for Change Creating the Plan Planning for a LegacyaThe Making of the 50 Fund Breaking Down Siloes aOnly 70,000 People Get to Go to the GameaaCreating Opportunities for Participation Inviting Partners into the Planning Process Creating the Regional Celebration Plan Taking the Celebration Local Developing New Working Groups aWhat Could Possibly Go Wrong?aaLessons from the Field Turning on the LightsaNew Orleans February 2013 Knowing When to PivotaNew York / New Jersey February 2014 Murphyas Law on WeatheraPhoenix February 2015 aThe Clock Rules AllaaTime to Get the Word Out Looking After all of Your Stakeholders Connecting with Fans (or Your Customer) Showcasing Your Values aAdult SupervisionaaTaking the Magic of Super Bowl into the Community The Making of the 50 Tour Kicking Off at Kick-off aGrowing the FlockaaDeveloping Brand Ambassadors Volunteer Recruitment: Creating the Calling Getting Oriented: Making Volunteers Part of Our Team Tapping into the Energy of Young Employees aDrinking from the Fire HoseaaWhen Leaders are Most Needed Stepping Up as a Leader Caring for the Team Recognizing the Team Active Listening Embracing Criticism aUsing Tech for Not Only Techas SakeaaThe Search for Relevant Technology Weaving Technology into Our Organization Developing New Solutions Creating a Connective Fan Experience aNo One Wants to Know how the Sausage is MadeaaResponding to the Unexpected Moving on When Things Go Wrong Making the Tough Calls Owning Your Mistakes aCleaning Up After the ElephantsaaTime to Fulfill Our Promises Incorporating Purpose in Public Experiences Returning to Normal Sharing Our Gratitude Taking It All In aGiving Away the GameaaWhy We Wrote This Book Super Bowl 50 Results

Erscheinungsdatum	18.05.2017
Zusatzinfo	Illustrations
Sprache	englisch
Maße	9 x 215 mm
Themenwelt	Sachbuch/Ratgeber ► Sport ► Ballsport
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-13	9781628654097 / 9781628654097
Zustand	Neuware