The Authority Guide to Writing & Implementing a Marketing Plan

A step-by-step manual to make you a smarter marketer and maximise your business profits

Ambrose Blowfield, Jo Blowfield (Autoren)

Buch | Softcover

96 Seiten

2017
Authority Guides (Verlag)
978-1-909116-90-0 (ISBN)

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This Authority Guide presents a methodology to allow small businesses to be proactive in writing and implementing their marketing plans efficiently and correctly into their business. Authors Ambrose and Jo Blowfield come together to help you create that plan using proven, affordable marketing tactics, both digital and traditional alike.

Have a sales plan? Now you need a marketing plan. Written especially for small businesses, this Authority Guide shows you how to write and execute your marketing plans efficiently and accurately. Ambrose and Jo Blowfield will help you create a plan using proven, affordable marketing tactics for both digital and traditional strategies. You'll have a year long marketing plan that is structured, well thought out and targeted to your ideal clients, allowing you proactively to promote your business.

Introduction; 1. The changing world of business; 2. Our journey; 3. The Profit Pillars of Marketing(TM); 4. Marketing proposition: external analysis; 5. Marketing proposition: internal analysis; 6. Marketing communication: non-digital; 7. Marketing communication: digital; 8. Implementing your plan; Conclusion; The TMC Authority Guide Marketing Plan Template(TM); About the authors; Who is THE Marketing Company?

Erscheinungsdatum	20.07.2017
Reihe/Serie	The Authority Guides ; 13
Sprache	englisch
Maße	120 x 170 mm
Themenwelt	Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Bewerbung / Karriere
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	1-909116-90-4 / 1909116904
ISBN-13	978-1-909116-90-0 / 9781909116900
Zustand	Neuware