Arts Marketing

Finola Kerrigan, Peter Fraser, Mustafa Ozbilgin (Autoren)

Buch | Hardcover

234 Seiten

2016
Routledge (Verlag)
978-1-138-14488-0 (ISBN)

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Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field.

Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music.

Finola Kerrigan

Bibliographical notes; Introduction; The marketing of popular music; Marketing in the film industry; The marketing of theatre; The marketing of opera; Marketing and jazz; The theory and practice of visual arts marketing; Museum marketing: understanding different types of audiences; Societal arts marketing: a multi-sectoral, inter-disciplinary and international perspective; Key issues in arts marketing; References; Index.

Erscheinungsdatum	18.08.2016
Verlagsort	London
Sprache	englisch
Maße	189 x 246 mm
Gewicht	453 g
Themenwelt	Sachbuch/Ratgeber ► Sport
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Volkswirtschaftslehre
ISBN-10	1-138-14488-6 / 1138144886
ISBN-13	978-1-138-14488-0 / 9781138144880
Zustand	Neuware