Sensemaking

What Makes Human Intelligence Essential in the Age of the Algorithm

Christian Madsbjerg (Autor)

Buch | Softcover

240 Seiten

2017
Little, Brown (Verlag)
9781408708378 (ISBN)

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Inspired by his work with major companies like Lego and Coca Cola, powerhouse consultant Christian Madsbjerg's SENSEMAKING is a provocative stand against the 'tyranny' of big data and a welcome blueprint for how businesses and individuals can achieve success by using human intelligence informed by the liberal arts and humanities

We live in the age of algorithms and big data. But what happens when number crunching fails to solve a company's problems? Christian Madsbjerg argues that many of today's biggest success stories stem not from "quant" thinking, but rather from a company's deep, nuanced engagement with the culture, language, and history of its customers. Madsbjerg calls this technique "sensemaking," and through captivating stories, he illustrates how business leaders, entrepreneurs, and individuals can use human science tools to innovate and find solutions to their thorniest problems. In a time when liberal arts graduates fear for their prospects in a data-obsessed economy, SENSEMAKING is a welcome, transformative vision for business and success in the twenty-first century.

Christian Madsbjerg is a founder of ReD Associates, a strategy consulting company based in the human sciences and employing anthropologists, sociologists, art historians, and philosophers. Madsbjerg studied philosophy and political science in Copenhagen and London. He lives in New York City.

Erscheinungsdatum	07.03.2017
Verlagsort	London
Sprache	englisch
Maße	153 x 234 mm
Themenwelt	Sachbuch/Ratgeber ► Gesundheit / Leben / Psychologie ► Psychologie
	Geisteswissenschaften ► Psychologie ► Allgemeine Psychologie
	Geisteswissenschaften ► Psychologie ► Arbeits- und Organisationspsychologie
ISBN-13	9781408708378 / 9781408708378
Zustand	Neuware