Travel and Tourism Public Relations

Dennis Deuschl (Autor)

Buch | Hardcover

208 Seiten

2015
Routledge (Verlag)
978-1-138-13791-2 (ISBN)

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The opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable economic benefits of the industry. Additionally, it reviews the leading news media that covers the industry, the primary PR tools and audiences, and details the factors leading to PR's new prominence across the industry. It also provides informative sidebars with lists of key industry print media, top travel agencies, plus a Travel Industry Association of America case study of a post-9/11/2001 campaign to restore American confidence in travelling. It also includes a composite definition of PR, and tells how PR is a discipline distinctively different from publicity, propaganda, advertising, and marketing. The author notes how, over the past decade due to economic conditions, PR in many cases has been integrated with marketing communications and played an important role in both strategic and tactical marketing activities.
Following this overview, the ensuing five chapters examine communications model specifics that are of special importance to the industry's major sectors: hotels/lodging establishments; restaurants; tourist attractions/destinations; and transportation services. Each of these sectors have their own
special messages, PR tools, and audiences. For example, meeting planners and travel agents are of most importance to hotels, while travel agents are of little importance to airlines and restaurants. Also included is a chapter about what travel employers should understand about PR

The chapters will be followed by appendices that will include:
The top 30 U.S. Travel & Tourism Professional/Trade Associations; and the Leading U.S. Travel & Tourism Universities.

Dennis E. Deuschl

Preface
Chapter 1: The Industry and PR's Role in It
Chapter 2: PR At Hotels & Lodging Establishments
Chapter 3. Restaurant Public Relations
Chapter 4: Transportation Public Relations Chapter 5. Destination/Tourist Attraction PR
Chapter 6. What Travel & Tourism Employers Should Understand About PR
Glossary of Travel & Tourism PR Terms
Appendices

Erscheinungsdatum	02.06.2016
Verlagsort	London
Sprache	englisch
Maße	152 x 229 mm
Gewicht	430 g
Themenwelt	Sachbuch/Ratgeber ► Sport
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Volkswirtschaftslehre
ISBN-10	1-138-13791-X / 113813791X
ISBN-13	978-1-138-13791-2 / 9781138137912
Zustand	Neuware