Winning Reputations

How To Be Your Own Spin Doctor

C. Genasi (Autor)

Buch | Softcover

192 Seiten

2001
Palgrave Macmillan (Verlag)
9780333963654 (ISBN)

Artikel merken

This book provides practical advice from the Chief Executive of one of the biggest PR firms in the world on how to manage your personal PR. Including many compelling examples and cases the book includes a toolkit and practical plans for doing this for yourself.

This book provides practical advice from the Chief Executive of one of the biggest PR firms in the world on how to manage your personal PR. Explaining how to develop your career, promote your business or carry out campaigns for change he focuses upon reputation as the key to world class individuals, companies and great brands. Including many compelling examples and cases the book includes a toolkit and practical plans for doing this for yourself.

CHRIS GENASI is Director of Strategy of Weber Shandwick International, one of the biggest PR companies in the world. He has particular expertise in Communication Strategy Development, Internal Culture Change Programmes, Issues Management, Corporate Media Relations, Opinion Former Communications and Corporate Citizenship Activity. His specialism is the management of corporate reputation and he has advised several leading multinational companies including Nestle, Lever Brothers, Toyota Motor Corporation, Castrol, BP, Allied Domecq, Courtaulds Fibres, Rolls-Royce Motor Cars and BT.

A Good Reputation is Worth Fighting For Mastering Your Reputation: the First Small Steps Reputation as the New Religion: the Powers Behind the Movement Your Reputation Architecture: a Blueprint for a Winning Reputation You are Your PR: Living out Your Reputation Reputation as Performance Art What the Reputation Consultants Say... and Don't Say The New e-Economy and What it Means for those Building a Winning Reputation Spreading Your Gospel: How to Turn Your Employees Into Your Biggest Fans Winning Reputation Case Studies: Learning From the Best

Erscheint lt. Verlag	12.10.2001
Zusatzinfo	XIII, 192 p.
Verlagsort	Basingstoke
Sprache	englisch
Maße	155 x 235 mm
Themenwelt	Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Bewerbung / Karriere
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-13	9780333963654 / 9780333963654
Zustand	Neuware