Strategic Planning for Collegiate Athletics

William Winston, Robert E Stevens, David L Loudon, R Henry Migliore, Deborah A Yow (Autoren)

Buch | Hardcover

194 Seiten

2000
Routledge (Verlag)
978-0-7890-0889-3 (ISBN)

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Comprehensive and concise, Strategic Planning for Collegiate Athletics offers a step-by-step approach to planning and managing successful athletic programs. For athletic administrators at the collegiate level (and those in high school or recreational programs), this valuable resource will help you analyze your organization's environment, set objectives, decide on specific actions, and obtain feedback to create a dynamic plan for your department. Addressing the advantages of devising a blueprint for your athletic enterprise--such as knowing what to expect of colleagues and having a clear picture of future directions--Strategic Planning for Collegiate Athletics offers you easily implemented methods and suggestions to help your athletic department develop a map toward greater success and achievement.According to a recent survey, athletic departments are much more effective when efficient and formal planning occurs every year and a long-range plan is in place. Strategic Planning for Collegiate Athletics provides you with a proven formula to help your athletic program expand and succeed at a higher level. This book gives insight into:

using a team-building approach to plan and to develop leaders and involve a broad range of people in the planning process
choosing which type of plan, strategic or tactical, is the best option for your organization
performing a SWOT analysis of your department (Strengths, Weaknesses, external Opportunities, and Threats) to help you garner important information and identify critical areas for improvement
setting strong objectives that identify specific results in key areas, state specific time periods for projects, and that are consistent with organizational standards and purposes
devising operational, production, finance, and communication plans to efficiently fulfill your goals and objectives
conducting a detailed planning audit of personnel, data, and reporting format to identify actions that will improve your planning process Containing helpful worksheets, outlines, and charts, Strategic Planning for Collegiate Athletics includes examples and suggestions from real-life athletics management situations. This invaluable guide will assist you in creating an ambitious and knowledgeable marketing plan for your athletic program that will bring pride, heightened success, and financial benefits to your organization.

Contents

Preface
Acknowledgments
Chapter 1. Perspectives on Planning for Athletic Programs
Planning Is Important
What Is Planning?
Types of Plans
Advantages of Planning for Athletic Departments
Planning's Place in the Athletic Program
Resistance to the Planning Process
Lack of Management Training
Planning Is Perceived as Unnecessary
Implementation Problems
The Greatest Needs of Today's Athletic Programs
Summary
Chapter 2. Overview of Strategic Planning
What is Strategic Planning?
The Strategic Planning Process in Athletics
Defining Purpose
Analysis and Assumptions
Establishing Objectives
Strategy Development
Operational Plans
Evaluation and Control
Strategic Planning as a Process
Strategy Implementation
Summary
Planning Process Worksheet
Chapter 3. Defining Your Purpose
The Importance of Defining Purpose
Writing a Statement of Purpose
Sample Mission Statements
Evaluating a Purpose Statement
Summary
Purpose Statement Worksheet
Chapter 4. Analysis and Assumptions
External Analysis: Athletics in the Midst of Rapid Change
Assessing Opportunities and Threats in the External Environment
Internal Analysis
Assessing Strengths and Weaknesses
Making Assumptions
Summary
Analysis and Assumption Worksheet
Chapter 5. Establishing Objectives
Nature and Role of Objectives in Intercollegiate Athletics
Alternatives to Managing by Objectives
Characteristics of Good Objectives
Types of Objectives Included in a Strategic Plan for Athletics
Attendance Objectives
Fundraising Objectives
Constituent Objectives
Using Environmental Analysis Data to Set Objectives
Performance Contracts
Periodic Review
Summary
Objectives Worksheet
Chapter 6. Developing Strategy and Operational Plans
Strategy Concepts
Alternative Strategies
Differentiated Strategy
Focus Strategy
Factors Influencing the Strategy Selected
Operational Plans
Summary
Strategy Development Worksheet
Chapter 7. Evaluation and Control Procedures: Monitoring, Feedback, and Reward
Integration of Planning and Control
Performance Evaluation and Control
Attendance Monitoring and Control
Contribution/Cost Controls
Constituent Feedback
Establishing Procedures
Staff Performance Evaluation Guidelines
Rewarding Exceptional Achievement
Summary
Evaluation and Control Worksheet
Chapter 8. Raising Your Sights and Sharpening Your Tools Through the Use of a Planning Audit
The Planning Audit
Audit Personnel
Objective, Scope, and Breadth of Audit
Audit Data and Reporting Format
Increasing the Level of Sophistication in Planning
Summary
Planning and Management Systems Audit Worksheets
References
Appendices
Appendix A: Outline of a Strategic Plan
Appendix B: Summary Strategic Plan
Appendix C: Detailed Strategic Plan
Appendix D: Employee Evaluation and Development Forms
Index
Reference Notes Included

Verlagsort	New York
Sprache	englisch
Gewicht	476 g
Themenwelt	Sachbuch/Ratgeber ► Gesundheit / Leben / Psychologie ► Ernährung / Diät / Fasten
Themenwelt	Sachbuch/Ratgeber ► Sport
ISBN-10	0-7890-0889-0 / 0789008890
ISBN-13	978-0-7890-0889-3 / 9780789008893
Zustand	Neuware