Talent Relationship Management (eBook)

Competitive Recruiting Strategies in Times of Talent Shortage

Armin Trost (Autor)

eBook Download: PDF

2014
VIII, 155 Seiten
Springer Berlin (Verlag)
978-3-642-54557-3 (ISBN)

Infos

In times of growing talent shortage, companies have to find new ways to fill their strategic positions from the outside. This book presents useful and competitive solutions for hiring talented and motivated employees. The author presents four concrete fields of action to achieve this and provides the reader with definitions of strategically relevant key and bottleneck functions. The book emphasizes the fact that employers must sell relevant functions just like they would as part of an employer branding strategy. Employers are moving towards active sourcing strategies beyond job ads and headhunting. They must maintain and manage relations with promising talent once they have been identified. Finally, employers must ensure a positive candidate experience. This book serves as a handy reference for HR managers and talent recruiters.

Dr. Armin Trost is a professor for Human Resource Management at the Furtwangen Business School in Germany. Before his career as professor he was responsible for global recruitment at SAP. He is widely known not only as an author of multiple books and leading articles in the field of Human Resource Management.

Inhalt

Foreword 6
Contents 8
1: Introduction 10
2: The Labour Market of the Future 13
References 18
3: An Overview of Talent Relationship Management 19
3.1 Talent Focus 19
3.2 TRM is Strategic and Long-Term 20
3.3 Active Employers Look for Passive Candidates 20
3.4 Target Group Focus 21
3.5 TRM Components 21
References 23
4: Defining Relevant Target Groups 24
4.1 Key and Bottleneck Functions 24
4.2 Challenges and Competencies 30
4.3 Acceptable Competence Gaps 32
4.4 Relevant Target Groups on the Labour Market 36
4.5 Strategic Workforce Planning 37
References 41
5: The Employee Value Proposition 42
5.1 The Target Group in Focus 43
5.2 Devising an Employee Value Proposition 45
5.3 From the EVP to the Target-Group-Specific Message 49
5.4 Conveying the Employee Value Proposition 52
5.5 Social Media 53
5.6 Employer PR 59
References 62
6: Active Sourcing Strategies 63
6.1 Initial Thoughts and Overview 63
6.2 Social Community Recruiting 65
6.3 Employee Referral Programme 68
6.4 Campus Recruiting 76
6.5 Talent Scouting 85
6.6 Competitive Intelligence 88
6.7 Guerilla Recruiting: Unorthodox Measures 89
6.8 Summary and Final Recommendations 93
References 95
7: Candidate Retention 96
7.1 The Candidate Retention Cycle 96
7.2 Developing a Talent Pool 98
7.3 Retention Measures 101
7.4 Documentation 106
7.5 Talent Communities 109
References 112
8: The Positive Candidate Experience 113
8.1 Speed, Transparency and Appreciation 113
8.2 The Recruiting Process 117
8.3 Consistency 125
8.4 Measuring Success Through Candidate Surveys 126
References 130
9: Framework Conditions 131
9.1 The Management´s Obligation 131
9.2 Organisational Conditions 136
9.3 Information Technology 140
9.4 TRM in an International Context 142
9.5 The Monetary Benefits 147
References 153
10: Conclusion 154
About the Author 156
About the Translator 157

Produkt-Details

• Erscheint lt. Verlag: 29.4.2014
• Reihe/Serie: Management for Professionals
• Reihe/Serie: Management for Professionals
• Reihe/Serie: Management for Professionals
• Zusatzinfo: VIII, 155 p. 56 illus., 3 illus. in color.
• Verlagsort: Berlin
• Sprache: englisch
• Themenwelt: Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Bewerbung / Karriere
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Personalwesen
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Schlagworte: Employer Branding • Headhunting • Human Resource Management • Recruiting • Sourcing Strategy • Talent Management
• ISBN-10: 3-642-54557-2 / 3642545572
• ISBN-13: 978-3-642-54557-3 / 9783642545573