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The Triple Asian Olympics – Asia Ascendant

Media, Politics, Geopolitics

J.A. Mangan, Luo Qing, Sandra Collins (Herausgeber)

Buch | Hardcover

192 Seiten

2014
Routledge (Verlag)
978-0-415-82953-3 (ISBN)

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The Triple Asian Olympic Games - Asia Ascendant: Media, Politics and Geopolitics is the companion publication to The Triple Asian Olympics: Asia Rising - The Pursuit of National Identity, International Recognition and Global Esteem. It deals, uniquely, with the role of the modern media in the global projection of Tokyo 1964, Seoul 1988 and Beijing 2008 as representatives of the advance of Asia on to the political world stage and as harbingers of Asian nations as increasingly prominent players in future geopolitics. Through the modern media these nations have been promoted via advanced communication technology imaginatively and impressively. The image of Asia has been embedded in minds across the globe as advanced, dynamic and progressive by means of a sports mega-event that had caught the attention of an international audience. Media analysts consider a range of Olympic media strategies that thrust Asia before the eyes of a global audience and discuss the overtones and undertones of the powerful role of the modern media in transforming the image of Asia by way of the Olympic Games and its equally powerful role in projecting Asian assertions of advanced modernity, confident nationalism and future geopolitical purpose.

This book was published as a special issue of the International Journal of the History of Sport.

1. Preface: The Media is the Message: Proclaiming National Purpose and Pursuing International Approbation 2. Prologue: The Triple Asian Olympics: Media Aspirations Realised and Unrealised: Projections Achieved and Unachieved Part One: The Projection of Image: Olympic Media Strategies - Global and Regional 3. Global Media Events: Communications Strategies, Social Network Patterns and Propaganda Models - a Complex and Challenging Reconciliation 4. Mediating the Asian Olympics: the Summer Games-Image Projection and Gaze Reception Part Two: Olympic Ceremonies: Media Agents of Cultural Representation 5. Staging Asian Modernities: Producing Knowledge of Asia through the Olympics 6. Aesthetic Convergence: the Beijing and Vancouver Opening Ceremonies - Media Imagery Analysed and Compared Part Three: Olympic Media Audiences: Regional Reactions and Responses 7. The Beijing Olympics: Korean Media Meditations on Pacific Rim Geopolitical Implications 8. The Japanese Media as a Reflection of Audience Reaction to China and the Chinese Part Four: Olympic Media Propaganda: Uniformity and Diversity 9. Unimagined China: Media, Technologies and the Fragmentation of National Olympic Audiences 10. North Korean Media Accounts of the Olympic and Asian Games: The Fatherland’s Friends and Foes Part Five: Olympic' Brand' Creation: Divergent and Contradictory Interpretations 11. Nation Branding and the Olympic Games: New Media Images for Greece and China 12. Epilogue: The Triple Asian Olympics: The Modern Media and Olympic Research - Challenges and Possibilities

Erscheint lt. Verlag	1.10.2014
Reihe/Serie	Sport in the Global Society - Historical Perspectives
Verlagsort	London
Sprache	englisch
Maße	174 x 246 mm
Themenwelt	Sachbuch/Ratgeber ► Sport
ISBN-10	0-415-82953-4 / 0415829534
ISBN-13	978-0-415-82953-3 / 9780415829533
Zustand	Neuware