Business the Rupert Murdoch Way

10 Secrets of the World's Greatest Deal Maker

Stuart Crainer (Autor)

Buch | Softcover

160 Seiten

2002 | 2nd edition
Capstone Publishing Ltd (Verlag)
978-1-84112-150-5 (ISBN)

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Now brought completely up--to--date for this new edition, Business The Rupert Murdoch Way not only reveals the secrets of Murdocha s remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career.

Now brought completely up-to-date for this new edition, Business The Rupert Murdoch Way not only reveals the secrets of Murdoch's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From thriving on risk to hard selling, and from loving the detail to betting big on the future, Business The Rupert Murdoch Way is a fascinating insight into what it takes to create a global business empire.

STUART CRAINER is co-founder of the media content, concepts, and consulting firm, Suntop Media. He is the author of numerous books on business, including The Financial Times Handbook of Management, The Ultimate Business Library, The Tom Peters Phenomenon and Business the Jack Welch Way.

Rupert Murdoch Revisited… v

The Lift and Times of Rupert Murdoch 1

One: Go with the Flow 25

Two: Goodbye Mr Nice Guy 35

Three: Place Your Bets 47

Four: Lead from the Front 63

Five: King of the Nitty Gritty 75

Six: DNA Marketing 83

Seven: Speed Freaks 91

Eight: Think Tomorrow Today 101

Nine: Ambition Never Dies 113

Ten: Drive the Company 123

How to Succeed Like Rupert Murdoch 133

Will News Corp Survive? 139

Further Reading 143

Index 145

Erscheint lt. Verlag	1.3.2002
Reihe/Serie	Big Shots Series
Verlagsort	Oxford
Sprache	englisch
Maße	139 x 215 mm
Gewicht	198 g
Themenwelt	Literatur ► Biografien / Erfahrungsberichte
	Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Wirtschaft
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-84112-150-9 / 1841121509
ISBN-13	978-1-84112-150-5 / 9781841121505
Zustand	Neuware