Sports Marketing

The View of Industry Experts

Daniel J. Bruton (Autor)

Buch | Softcover

312 Seiten

2015
Jones and Bartlett Publishers, Inc (Verlag)
978-1-284-03409-7 (ISBN)

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In Sports Marketing: The View of Industry Experts, industry leaders discuss how they achieved their position, what their daily schedules look like, and what interesting projects and challenges are currently upon them. Through these bios, readers will get a behind the scenes look at the many different opportunities available in the wide field of sports marketing, as well as a look at the fundamentals of the positions described.

Dan teaches sports marketing at the University of San Diego and sports licensing at the San Diego State University Sports Management MBA program.' A former college basketball player and now 20 year veteran of the sports marketing industry, Dan ran marketing for The Upper Deck Company when they were a top licensee in sports.' His team managed the image and likeness for trading cards and memorabilia for such sports icons as Tiger Woods, Michael Jordan, Kobe Bryant and Peyton Manning. He currently is the President of the e-commerce company SportRx, the leading provider of sports prescription eyewear to athletes.' SportRx was recently ranked as the tenth best place to work in America by Outside Magazine.' He has been a frequent speaker on the subject of sports business for many media outlets including ESPN, FOX, NBC, CBS, Forbes, US News, PBS and the Washington Post.'

Erscheint lt. Verlag	27.2.2015
Verlagsort	Sudbury
Sprache	englisch
Gewicht	425 g
Themenwelt	Sachbuch/Ratgeber ► Sport
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Volkswirtschaftslehre
ISBN-10	1-284-03409-7 / 1284034097
ISBN-13	978-1-284-03409-7 / 9781284034097
Zustand	Neuware