International Cultural Tourism (eBook)

David Leslie, Marianna Sigala (Autoren)

eBook Download: EPUB

2006
288 Seiten
Taylor and Francis (Verlag)
978-1-136-39429-4 (ISBN)

Infos

International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context. Topics explored include: * For the first time, an evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism attractions and resources. * The changing nature of the global cultural tourism marketplace (including demand, supply, product development and political changes). * Consumer behaviour, profiles and motivations of cultural tourists.* Environmental performance, management and wider issues of social and cultural sustainability.Written by a team of contributors from Australia, Hong Kong, UK, US, Canada, Mexico, Portugal, South Africa and Finland, this text provides a thoroughly global insight into the issues and techniques involved in the successful management and marketing of cultural attractions.* An overview of the way in which cultural tourism resources and attractions are managed and marketed in a global context. * Analysis of the demand, profiles and motivation of tourists * An investigation of the transformational and dynamic impacts of new technologies on cultural resources and products * International contributor team provide case studies from first-hand experience and research

Produkt-Details

• Sprache: englisch
• Themenwelt: Sachbuch/Ratgeber ► Natur / Technik ► Fahrzeuge / Flugzeuge / Schiffe
• Themenwelt: Sachbuch/Ratgeber ► Sport
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• ISBN-10: 1-136-39429-X / 113639429X
• ISBN-13: 978-1-136-39429-4 / 9781136394294