Sports Publicity

A Practical Approach

Joseph Favorito (Autor)

Buch | Hardcover

384 Seiten

2012 | 2nd New edition
Routledge (Verlag)
9780415635004 (ISBN)

Infos

Effective communications skills are essential for any organization. In this fully revised and updated edition of his groundbreaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Drawing on nearly thirty years of professional experience, including work with the International Baseball Federation, New York Knicks, Philadelphia 76ers, Bloomberg Sports and the US Tennis Association, as well as projects with the NFL, USOC, NASCAR, MLB, MLS and many other elite groups and brands in sports and entertainment, Favorito outlines the history of sports communications, explores all the most important professional themes, topics and issues, and highlights exciting opportunities for future growth and development.


With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as:




Effective writing and speaking
Building and Marketing brands
Developing contacts and networks
Social and Digital Media Strategy
Gaining experience and internships
Crisis management
Successful pitching
Press conferences
Working with individual athletes, teams and league organizations
Agents, Broadcast Networks and Agencies
Understanding the global sports market


The second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals.


No other book offers such a valuable insider’s view of the sports communications industry or the importance of PR and media relations in building successful sports organizations. Sports Publicity is essential reading for all students working in sport business, marketing or communications, and any PR practitioner looking to improve their professional skills and technique.

Autor

Joe Favorito is a leading consultant in strategic communications, marketing, social media, and public relations, and an instructor at Columbia University, USA. Joe runs a widely respected blog on sports marketing and publicity (joefavorito.com), and publishes a weekly industry newsletter with 28,000 members in over 25 countries.

Inhalt

Introduction  1. How it all Got Started  2. Getting Started and Building Contacts/Volunteerism  3. Reading, Writing and Speaking…and Not Just in English  4. How and What to Pitch  5. Working in the colleges  6. Working with a Professional Team  7. Working with an Individual Sport and Athlete  8. The League Publicity Office  9. Digital and Social Media  10. The Press Conference  11. Crisis Management  12. Promoting Sports in a Global Environment  13. The Agency Side  14. Women’s Sport  15. Looking Ahead  Appendix 1: The Press Release  Appendix 2: The Media Advisory  Appendix 3: Game Notes  Appendix 4: Player Biographies  Appendix 5: Unique and Special Event Publicity  Appendix 6: Media Seating Charts  Appendix 7: The NHL Disaster Plan

Produkt-Details

• Erscheint lt. Verlag: 12.11.2012
• Verlagsort: London
• Sprache: englisch
• Maße: 156 x 234 mm
• Gewicht: 794 g
• Themenwelt: Sachbuch/Ratgeber ► Sport
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• ISBN-13: 9780415635004 / 9780415635004
• Zustand: Neuware