Winning in the Women's Health Care Marketplace

A Comprehensive Plan for Health Care Strategists

Genie James (Autor)

Buch | Hardcover

296 Seiten

2000
Jossey-Bass Inc.,U.S. (Verlag)
978-0-7879-4444-5 (ISBN)

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Overwhelmingly, women are responsible for deciding how America's health care dollars are spent. If health care providers are to succeed in the coming years, they must meet the challenge of satisfying the needs of this powerful market. Written by an exceptional panel of experts in women's health, Winning in the Women's Health Care Marketplace synthesizes the nation's best strategies and practices for creating a health program that will capture the attention and loyalty of the emerging women's market.

GENIE JAMES is a strategic business development consultant in Nashville, Tennessee. James was formerly Executive Vice President of Managed Care and Marketing for PrinipalCare, Inc. and a Director of the Integration Services Group for Quorum Health Resources, LLC. She is the author of Making Managed Care Work.

Preface xi

Acknowledgements xv

The Author xix

Part One: The Health Care Gatekeepers: Women Hold the Keys 1

1 Understanding the Women’s Health Marketplace 3
John Kaszuba

2 The Women’s Health Movement 24
Genie James

3 Consumer Pressure Meets Public Policy 34
Genie James

4 Following Women’s Dollars 46
Genie James

5 Adapting Product Lines and Information Technology for the Consumer 55
Genie James

Part Two: Women’s Health Care: Mission, Managed Care, and Market Share 67

6 Success Factors for Providers of Women’s Health Services 69
Kathleen C. Hanold

7 Private Sectors and the Women’s Health Market 77
Rita J. Menitoff

8 Integrated Systems of Care for Women’s Health 88
Jaynelle F. Stichler

9 The Social Reconnaissance Approach for Understanding Women’s Health 111
Michael R. J. Felix, James N. Burdine

10 The Underserved Women as a Business Consideration 134
Genie James, Stacy A. Graham, Laura J. Reed

11 Getting the Most from Each Marketing Dollar 158
Genie James

Part Three: The Hands Touching the Patients: Models for Care 169

12 Physician Integration: When to Partner 171
Jeffrey B. Persson

13 Practicing Care: The Nurse Practitioner Model 185
Jeffrey B. Persson

14 Employer Strategies: Women in the Workforce 195
Genie James, Holly E. Owens

15 Creating Healing Environments for Women 207
Jaynelle F. Stichler

16 Women’s Health as a Strategic Initiative 218
Genie James, C. Ann Boeke

17 Medicare Risk: Evolution and Implications for Women 226
Kimberly Weiss

18 Relationship-Centered Care: Hope on the Horizon 246
Genie James

19 Conclusion 258
Genie James

Index 263

Erscheint lt. Verlag	13.3.2000
Verlagsort	New York
Sprache	englisch
Maße	161 x 241 mm
Gewicht	538 g
Themenwelt	Sachbuch/Ratgeber ► Gesundheit / Leben / Psychologie
	Medizin / Pharmazie ► Gesundheitswesen
	Studium ► Querschnittsbereiche ► Prävention / Gesundheitsförderung
ISBN-10	0-7879-4444-0 / 0787944440
ISBN-13	978-0-7879-4444-5 / 9780787944445
Zustand	Neuware