Creating Consumers

Home Economists in Twentieth-Century America

Carolyn M. Goldstein (Autor)

Buch | Hardcover

424 Seiten

2012 | New edition
The University of North Carolina Press (Verlag)
978-0-8078-3553-1 (ISBN)

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Home economics emerged at the turn of the twentieth century as a movement to train women to be more efficient household managers. At the same moment, American families began to consume many more goods and services than they produced. To guide women in this transition, professional home economists had two major goals: to teach women to assume their new roles as modern consumers and to communicate homemakers' needs to manufacturers and political leaders. Carolyn M. Goldstein charts the development of the profession from its origins as an educational movement to its identity as a source of consumer expertise in the inter war period to its virtual disappearance by the 1970s.

Working for both business and government, home economists walked a fine line between educating and representing consumers while they shaped cultural expectations about consumer goods as well as the goods themselves. Goldstein looks beyond 1970s feminist scholarship that dismissed home economics for its emphasis on domesticity to reveal the movement's complexities, including the extent of its public impact and debates about home economists' relationship to the commercial marketplace.

Carolyn M. Goldstein is an independent historian and author of Do It Yourself: Home Improvement in Twentieth-Century America.

Verlagsort	Chapel Hill
Sprache	englisch
Maße	155 x 234 mm
Gewicht	1200 g
Themenwelt	Sachbuch/Ratgeber ► Gesundheit / Leben / Psychologie ► Familie / Erziehung
	Geisteswissenschaften ► Geschichte
	Sozialwissenschaften ► Soziologie ► Gender Studies
	Wirtschaft ► Betriebswirtschaft / Management
ISBN-10	0-8078-3553-6 / 0807835536
ISBN-13	978-0-8078-3553-1 / 9780807835531
Zustand	Neuware