Strategic Planning Kit For Dummies
For Dummies
9781118077771 (ISBN)
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Think and act strategically every time In today's business environment, strategic planning stresses the importance of making decisions that will ensure an organization's ability to successfully respond to changes in the environment and plan for sustainable viability. Providing practical, field-tested techniques and a complete 6-phase plan, Strategic Planning Kit For Dummies shows you how to make strategy a habit for all organizations, no matter the size, type, or resource constraints.
Strategic Planning Kit For Dummies is for companies of all types and sizes looking to build and sustain a competitive edge, set up an ongoing process for market assessment and trend analysis, and develop a vision for future growth. This revised edition includes: new and updated content on planning for both the short and the long-term; crucial information on succession planning; help preparing for the unexpected using scenario planning and agile strategy; strategies for implementing change and integrating strategic plans successfully by involving all staff members; and more.
The supplementary CD lays out a comprehensive, 6-phase, step-by-step program, complete with downloadable spreadsheets, charts, checklists, video links, and more
Provides value for any business or entrepreneur looking to improve efficiency, focus, and competitive edge
Includes practical, field-tested techniques
Strategic Planning Kit For Dummies gives today's business owners and upper-level management the tools and information they need to think and act strategically in order to more effectively weather current economic storms while planning for future growth.
Erica Olsen is cofounder and COO of M3 Planning, Inc., a firm dedicated to developing and executing strategy. M3 provides consulting and facilitation services, as well as hosts products and tools such as MyStrategicPlan for leaders with big ideas who want to empower and focus their teams to achieve them.
Introduction 1
About This Book 1
Conventions Used in This Book 2
What You’re Not to Read 2
Foolish Assumptions 2
How This Book Is Organized 3
Icons Used in This Book 5
Where to Go from Here 6
Part I: Kicking Off Your Strategic Planning Process 7
Chapter 1: What Is Strategic Planning Really? 9
Clearing Up the Confusion about Strategic Planning 10
Defining strategy 10
Identifying the Levels of Strategic Management 17
Getting Acquainted with the Strategic Plan’s Key Elements 17
Seeing the Signs: Why You Need This Book 19
Chapter 2: Why Strategic Planning Works 23
Strategic Planning Is Most Used Tool by Executives 23
Not Having a Plan Is Too Risky 25
A Plan Is Required to be a High Performer 26
Everyday Decisions Drive Long-Term Results 28
Agility Is a New Competitive Advantage 30
Everyone Is Part of Something Bigger 31
Tribal Knowledge Is Passed on to the Next Generation 32
You Can Clearly Explain (and Remember) Your Strategy 32
A Strategic Plan Eliminates Wasted Time and Money 33
Chapter 3: Getting Set Up for Successful Planning 35
Previewing the Elements of a Strategic Plan 36
Before You Begin: Assessing Your Planning Readiness 40
Taking a Look at the Strategic Planning Process and Time Frame 41
Selecting Your Planning Team 46
Going It Alone or Hiring a Facilitator 49
Smoothing Out Your Process 51
Part II: Determining Your Core DNA and Envisioned Future 53
Chapter 4: Identifying Your Strategic Issues 55
Reviewing What Happened Last Year 56
Evaluating Your Products and Services 57
Putting Your Portfolio Together (In the Market Attractiveness Framework) 60
Looking at Your Financial Performance 63
Seeing the Underlying Forces of Your Industry 71
Creating Your Short List of Strategic Issues 72
Chapter 5: Focusing on What You Do Best 75
Appreciating Your Competitive Advantage 75
Uncovering Your Advantages 79
Pinpointing Your Competitive Advantage 83
Using Your Advantages Now 87
Chapter 6: Developing Your Mission, Values, and Vision 91
Building Your Strategic Foundation 92
Assessing Your Mission 93
Fine-tuning Your Organizational Values 97
Visioning: Focusing in on Your North Star 101
Futurecasting: Looking to the Future 105
Finalizing Your Strategic Foundation 107
Part III: Sizing Up Your Current Situation 111
Chapter 7: Assessing Your Business and Its Capabilities 113
Establishing a Starting Point: Identifying Your Business’s Strategic Position 114
Evaluating Your Company’s Capabilities 115
Human capital: Having the right people in the right positions 115
Examining Your Resources 120
Processes: Connecting Your Capabilities and Resources 121
Checking Your Profit Margins 127
Chapter 8: Seeing Your Business through Your Customers’ Eyes 131
Getting to Know Your Most Valuable Customers 132
Determining Why Your Customers Are Your Customers 136
Focusing on How You Deliver Value to Your Customers 140
Chapter 9: Researching the Market to Find New Customers 147
Gathering Information about New Markets 148
Creating Your Target Markets 152
Focusing on the Most Attractive Markets 157
Standing Out from the Crowd: Your Positioning Statement 159
Reaching Your New Target Markets 162
Staying Market-Focused 165
Putting It All Together: Organizing Customer Information 167
Chapter 10: Identifying Your Opportunities and Threats 169
Starting Your SWOT Analysis 171
Seeing the Future 172
Finding Opportunities in Your Operating Environment 173
Tracking Your Industry 179
Analyzing Your Competition 183
Evaluating Your Market 188
Summarizing Your Opportunities and Threats 188
Finishing Your SWOT Analysis 189
Part IV: Mapping Your Organization’s Path to the Future 191
Chapter 11: Strategizing for Growth and Sustainability 193
Understanding the Difference between Strategy and Tactics 194
Business Unit Level Strategies: Choosing Your Leading Strategic Focus 195
Market Level Strategies: Strategizing How to Grow 202
Summarizing Your Selected Strategies 210
Chapter 12: Establishing Your Strategic Objectives, Goals, and Actions 211
Firming Up Your List of Strategic Alternatives 212
Evolving Alternatives into Priorities 217
Balancing Your Strategic Priorities 222
Turning Strategic Priorities into a Road Map for Your Vision 226
Assembling Your Strategic Plan 234
Evaluating Your Strategic Plan 235
Chapter 13: Putting Your Plan into Action 237
Managing Performance with a Scorecard 237
Cascading Goals to Annual Action Plans 243
Ensuring Your Plan Makes Cents 249
Making Your Plan a Living Document 256
Part V: Living and Breathing Your Plan 261
Chapter 14: Execute, Execute, Execute: Putting Your Plan to Work 263
So You Have a Plan — Now What? 264
Holding People (Including Yourself) Accountable to the Process 268
Heartbeat of Your Management Process: Strategy Reviews 272
Mastering the Art of Communicating Strategy 275
Keeping Your Plan Working for You 278
Chapter 15: Scenario Planning: Answering the What Ifs 283
Grasping the Concept: What Is Scenario Planning? 283
Tackling Your Short-Term Uncertainties 284
Confronting Your Longer-Term Futures 287
Considering Example Scenarios 291
Chapter 16: Value-Creating Strategies for Entrepreneurial Organizations 295
Establishing an Owner’s Vision 296
Creating a Sellable Business 297
Ensuring Your Business Continues after You Leave 300
Chapter 17: Sustainability for the Social Sectors 305
Moving from Profit to Sustainability 306
Getting Your Board on Board the Planning Effort 306
Planning for Government Entities 308
Planning for Nonprofit Organizations 312
Chapter 18: Ten Tips to Keep Your Strategic Plan from Hitting the Shelf 321
Getting Everyone Involved from the Start 321
Deleting the Fluff 322
Appointing a Strategy Manager 322
Creating a Strategic Plan Poster (Real and Virtual) 322
Hooking Achievement into Incentives 323
Using a KISS 323
Holding a Monthly Strategy Meeting 323
Using a Scorecard 324
Leading by Example 324
Celebrating Your Success — Whenever You Feel Like It 324
Chapter 19: Ten Ways to Ruin Your Strategy Meetings and How to Avoid Them 325
Refusing to Use a Facilitator 325
Neglecting to Conduct Any Research Before the Meeting 326
Inviting Everyone 326
Holding an Annual Retreat 327
Getting through the Agenda No Matter What 327
Forgetting to Explain the Process 328
Assuming Everyone Thinks Like You 328
Ignoring the Elephant in the Room 329
Ending on a Low Note 329
Overlooking Life after the Meeting 330
Chapter 20: Ten Ways to Maintain Momentum in Your Planning Process (And Life) 331
Create Your Picture of Success and Make It a Reality 331
Pick a BHAG 332
Eliminate Your Energy Drains and Recharge Yourself 332
Conquer Your Fears — Concentrate and Be Brave 332
Take Control of Your Finances 333
Create a Brain Trust 333
Find the Time 333
Highlight Small Wins 334
Let the Process Evolve 334
Be Committed 334
Appendix: About the CD 335
System Requirements 335
Using the CD 336
What You’ll Find on the CD 336
Troubleshooting 341
Index 343
| Erscheint lt. Verlag | 25.11.2011 |
|---|---|
| Sprache | englisch |
| Maße | 188 x 234 mm |
| Gewicht | 567 g |
| Themenwelt | Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Wirtschaft |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-13 | 9781118077771 / 9781118077771 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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