The Global Economics of Sport

Chris Gratton, Dongfeng Liu, Girish Ramchandani, Darryl Wilson (Autoren)

Buch | Hardcover

138 Seiten

2012
Routledge (Verlag)
978-0-415-58618-4 (ISBN)

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Sport has become a global business. There is no corner of the Earth that isn't reached by coverage of global sporting mega-events such as the Olympics or the World Cup, events managed by international governing bodies such as the IOC and FIFA that operate like major international businesses. Companies such as Nike now design, produce, distribute and market their products across every continent, while an increasingly important part of every country's sport market is now international in terms of its influences and opportunities.

This book is the first to examine the economics of contemporary sport using the global market as the primary unit of analysis. Starting with a survey of the changing nature of the sports market over the last hundred years, the book explores the difficulties of measuring the true scale and impact of the global sports economy, employing a wealth of empirical data to define and analyze the sports market and all its sub-sectors. In doing so, the book draws on case studies from the UK, Europe, North America and beyond. This book is essential reading for any student or professional with an interest in the economics of sport.

Chris Gratton is Professor of Sports Economics and Director of the Sport Industry Research Centre at Sheffield Hallam University, UK. Dongfeng Liu is Professor and Associate Dean at the School of Economics and Management, Shanghai University of Sport, China. Girish Ramchandani is Research Fellow in the Sport Industry Research Centre at Sheffield Hallam University, UK. Darryl Wilson is Senior Lecturer in Sport Business Management in the Faculty of Health and Wellbeing, Sheffield Hallam University, UK.

1. The Historical and Economic Development of the Sport Market 2. The Global Sport Market 3. Global Sports Organizations 4. Global Sports Events 5. Global Sport Corporations 6. Sport Broadcasting 7. Sports Sponsorship 8. Globalisation of the Sport Market Costs and Benefits

Erscheint lt. Verlag	21.6.2012
Zusatzinfo	19 Tables, black and white
Verlagsort	London
Sprache	englisch
Maße	156 x 234 mm
Gewicht	800 g
Themenwelt	Sachbuch/Ratgeber ► Sport
Themenwelt	Wirtschaft ► Volkswirtschaftslehre
ISBN-10	0-415-58618-6 / 0415586186
ISBN-13	978-0-415-58618-4 / 9780415586184
Zustand	Neuware