How to Build a Lasting Authentic Perception in Tourism Business (eBook)

Andy Marjoko (Autor)

eBook Download: PDF

2022 | 1. Auflage
177 Seiten
GRIN Verlag
978-3-346-69003-6 (ISBN)

Infos

Document from the year 2022 in the subject Tourism - Miscellaneous, grade: 1, University of Upper Alsace, language: English, abstract: This book explains the mechanism of FOPA model in detail, followed by its practical use in building a lasting authentic perception in tourism destinations. The last chapter contains a step-by-step guide to implementing a structured Perceptions Management Program.

Authenticity has been one of the most important yet most complex constructs in marketing. In tourism, authenticity has departed away from classical objectivism, which emphasizes the originality of an object. Instead, it moves towards more constructive and existential perceived authenticities. Those perceptions strongly influence the satisfaction and loyalty of the travelers. And because authentic perceptions fluctuate across travel stages, the science-based FOPA (Fluctuations OF Perceived Authenticity) framework is used.

Produkt-Details

• Erscheint lt. Verlag: 8.8.2022
• Verlagsort: München
• Sprache: englisch
• Themenwelt: Sachbuch/Ratgeber
• Themenwelt: Reisen ► Kartenzubehör / Sonstiges
• Schlagworte: authenticity • Authentic Tourism Experience • Best Tourism Books • Destination Management • destination marketing • hospitality and tourism management • Hospitality Books Online • Hospitality Industry • Marketing Book Recommendation • Perceived Authenticity • Perceptions • Tourism • Tourism Authenticity Book • Tourism Management And Marketing • Tourism Marketing Approaches • Tourism Marketing Book • Tourism Marketing Plan • Tourism Marketing Strategies • Tourism Strategic Management • Tourism Strategic Plan • Travel And Tourism Management • Travel And Tourism Marketing • travel stages • travel strategies
• ISBN-10: 3-346-69003-2 / 3346690032
• ISBN-13: 978-3-346-69003-6 / 9783346690036