Marketing

Arnold Fewell, Neville Wills (Autoren)

Buch | Hardcover

200 Seiten

1992
Butterworth-Heinemann Ltd (Verlag)
978-0-7506-0165-8 (ISBN)

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This guide to marketing in the hospitality industry covers such areas as customer-oriented management, market research techniques, product development, advertising and public relations.

Marketing in the hospital industry is designed for managers at all levels and students who need an understanding of marketing techniques. The authors aim to remove the mystique and misunderstanding that surrounds marketing. The book demonstrates how to take positive steps using proven marketing techniques to improve sustainable profit and increase year on year, and it is written in a user-friendly style, wtih checklists and examples throughout. A number of running case studies continue throughout the book, showing how to put marketing tactics into practice.

What is marketing?; customer oriented management; where is your business - market research; plotting the course; product development and test marketing; is the price right?; the promotional mix; advertising; public relations; sales promotion; introduction to selling; merchandising; direct marketing; marketing and promotional calendars; the distribution network; pulling it all together - the business plan; the re-analysis of your business.

Erscheint lt. Verlag	19.10.1992
Reihe/Serie	Caterer and Hotelkeeper Hospitality Pocket Books S.
Zusatzinfo	index
Verlagsort	Oxford
Sprache	englisch
Maße	123 x 186 mm
Gewicht	300 g
Themenwelt	Reisen ► Hotel- / Restaurantführer
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	0-7506-0165-5 / 0750601655
ISBN-13	978-0-7506-0165-8 / 9780750601658
Zustand	Neuware