Cases in Hospitality Marketing and Management

Robert C. Lewis (Autor)

Buch | Softcover

504 Seiten

1997 | 2nd Revised edition
John Wiley & Sons Inc (Verlag)
978-0-471-16732-7 (ISBN)

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Case studies illustrating the use of marketing tools such as segmentation, positioning, competitive analysis, marketing mix and strategy in the areas of hotel management, restaurant ownership, general catering and consultation to the catering trade. Ten international cases are also featured.

THE CONCEPT OF MARKETING: MISSIONS AND GOALS. Ritz-Carlton Hotel Company (USA). Hippopotamus Restaurants (France). THE MARKETING ENVIRONMENT. The Sao Paulo Hotel (Brazil). Victoria Station Restaurants (USA). OPERATIONAL STRATEGIES. Andy's Barbecue Restaurants (USA). Carden Park Hotel and Resort (England). The Log Cabin Restaurant (USA). Positioning Holiday Inn Worldwide (USA). Bon Ami Restaurant (USA). FUNCTIONAL STRATEGIES. Sheraton Tara Weekends (USA). Royale Suites (USA). Anfi del Mar, S.A. (Canary Islands). Eagle Crest Country Club (USA). The Biltmore Inn (Canada). Riu Partner Club (Spain). INTEGRATIVE CASE. Virgin Atlantic Airways (England).

Erscheint lt. Verlag	18.7.1997
Überarbeitung	Robert Harris
Zusatzinfo	Illustrations, form,maps
Verlagsort	New York
Sprache	englisch
Maße	152 x 229 mm
Gewicht	652 g
Themenwelt	Reisen ► Hotel- / Restaurantführer
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	0-471-16732-0 / 0471167320
ISBN-13	978-0-471-16732-7 / 9780471167327
Zustand	Neuware