Market Your Business

A Guide for Small Hospitality Businesses

Roy Hayter, Helen Lines (Autoren)

Buch | Softcover

64 Seiten

1999
Cengage Learning Vocational (Verlag)
978-0-333-77156-3 (ISBN)

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This text is aimed at anyone owning or managing a small hospitality business whether it's a pub, restaurant, B&B, guesthouse, inn, cafe, hotel or take away. Designed as a practical, easy to follow guide, it helps the reader to attract more customers and to research new markets. "Market Your Business" recognises the day-to-day pressures in running any small business and the limits this places on your time. The guide therefore avoids complex theories and jargon. It steers the reader towards creating a marketing plan which will bring in real results. You can pick what is best for you, from hundreds of approaches that fellow hospitality businesses have used to develop their business.

ROY HAYTER has over 15 years' experience of writing and developing books and training material for the hospitality industry, including the lead texts for catering college students, trainee chefs, bar, housekeeping and restaurant staff. Roy is a graduate of the Scottish Hotel School, and native of Zimbabwe. With his partner, he owns and runs a 9 bedroom hotel in a small market town in mid-Wales. From barely reaching the minimum criteria for tourist board listing in 1992, the hotel now has two stars, and welcomes returning guests from far and wide.HELEN LINES has played a key role in reviewing the occupational standards which underpin the National and Scottish Vocational Qualifications for the hospitality industry. This work is part of the remit of the Hospitality Training Foundation (HtF) in its government-appointed status of National Training Foundation. Through her work with HtF Helen has consulted with a large number of hospitality organisations and developed an understanding of their business needs.

Take Stock of Your Business - Identify Opportunities - Target Extra Business - Decide Your Message - Decide Your Strategy - Get Marketing - Stay on Course - Measure Results - Exploit New Opportunities - Build for the Future

Reihe/Serie	Hospitality Training Foundation Quality Business Guides
Zusatzinfo	cartoons, checklists
Verlagsort	Andover
Sprache	englisch
Maße	189 x 246 mm
Gewicht	127 g
Themenwelt	Reisen ► Hotel- / Restaurantführer
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
ISBN-10	0-333-77156-7 / 0333771567
ISBN-13	978-0-333-77156-3 / 9780333771563
Zustand	Neuware