Holiday attachment - The construct, measure, and its relation with customer loyalty

Babu George (Autor)

Buch | Softcover

96 Seiten

2012 | 12002 A. 2. Auflage
GRIN Verlag
9783656127062 (ISBN)

Titel nicht im Sortiment

Artikel merken

Doctoral Thesis / Dissertation from the year 2004 in the subject Tourism - Miscellaneous, grade: none, Goa University (Goa University, India), language: English, abstract: The content of the thesis may be summarized as follows:a)Conceptualization, development, and validation of a scale to measure holiday attachment.b)Examination of holiday attachment as an antecedent of tourist loyalty.c)Test of the proposed mediation-moderation model involving holiday dependence, holiday identity, novelty seeking, and loyalty.KEYWORDS: Scale Development, Holiday Attachment, Holiday Utility, Holiday Identity, Holiday Contextuality, Holiday Dependence, Novelty Seeking, Customer Loyalty, Mediation, and Moderation.

Erscheint lt. Verlag	13.2.2012
Sprache	englisch
Maße	148 x 210 mm
Gewicht	150 g
Themenwelt	Reisen ► Kartenzubehör / Sonstiges
Schlagworte	Holiday
ISBN-13	9783656127062 / 9783656127062
Zustand	Neuware