Der personalisiert angebahnte (unerwünschte) Vertrag
Zivilrechtliche Grenzen von Data Driven Exploitative Advertising
Seiten
2026
Mohr Siebeck (Verlag)
978-3-16-200357-7 (ISBN)
Mohr Siebeck (Verlag)
978-3-16-200357-7 (ISBN)
- Noch nicht erschienen (ca. Mai 2026)
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Inwiefern kann verhaltensbasierte Beeinflussung durch personalisiertes Marketing im digitalen Raum die Vertragsfreiheit beeinträchtigen? Kolja Kaden zeigt, wie das Zivilrecht mit bestehenden Instrumenten wirksam auf manipulative Marketingpraktiken reagieren kann.
Kolja Kaden deals with the civil law analysis of personalized contract initiation in the digital space. He begins with the observation that companies are increasingly combining data-based advertising strategies with behavioral economic methods in order to specifically influence users' decision-making processes. He examines the constellations in which such strategies can induce users to conclude unwanted contracts and have an inadmissible effect on their private autonomy. The focus is on the effectiveness of current civil law with regard to protection against manipulative practices. In addition to the structures of contract law, relevant references to data protection law, platform regulation, fair trading law and the law of artificial intelligence are also included. The author comes to the conclusion that the current civil law framework sets only limited specific limits for safeguarding private autonomy. He therefore does not advocate new legal regulations, but rather a dogmatic further development of existing institutions.
Kolja Kaden deals with the civil law analysis of personalized contract initiation in the digital space. He begins with the observation that companies are increasingly combining data-based advertising strategies with behavioral economic methods in order to specifically influence users' decision-making processes. He examines the constellations in which such strategies can induce users to conclude unwanted contracts and have an inadmissible effect on their private autonomy. The focus is on the effectiveness of current civil law with regard to protection against manipulative practices. In addition to the structures of contract law, relevant references to data protection law, platform regulation, fair trading law and the law of artificial intelligence are also included. The author comes to the conclusion that the current civil law framework sets only limited specific limits for safeguarding private autonomy. He therefore does not advocate new legal regulations, but rather a dogmatic further development of existing institutions.
Born 1998; studied law at Heidelberg University and the Catholic University of the Sacred Heart in Milan; 2022 First State Examination in Law; 2025 Doctorate; legal clerkship at the Higher Regional Court of Karlsruhe.
| Erscheint lt. Verlag | 31.5.2026 |
|---|---|
| Reihe/Serie | Schriften zum Recht der Digitalisierung |
| Verlagsort | Tübingen |
| Sprache | deutsch |
| Maße | 155 x 232 mm |
| Themenwelt | Recht / Steuern ► Privatrecht / Bürgerliches Recht ► Besonderes Schuldrecht |
| Recht / Steuern ► Wirtschaftsrecht ► Handelsrecht | |
| Schlagworte | Big Data • Data Driven Advertising • Datenschutzrecht • ex-ante-Schutz • ex-post-Schutz • Künstliche Intelligenz • Lauterkeitsrecht • manipulative Praktiken • Online-Handel • Personalisierte Vertragsanbahnung • Plattformregulierung • Privatautonomie • unerwünschte Verträge • Verbraucherschutz • Zivilrecht |
| ISBN-10 | 3-16-200357-1 / 3162003571 |
| ISBN-13 | 978-3-16-200357-7 / 9783162003577 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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