Willingness to pay (WTP) for Leisure Air Travel: From WTP Analysis to the Conception of the 3-Plane Interaction Model (3-PIM) as Decision-Making Tool for Airline Management
Seiten
2025
Dike Verlag Zürich
978-3-03891-785-4 (ISBN)
Dike Verlag Zürich
978-3-03891-785-4 (ISBN)
How much should a flight cost? What makes a flight valuable? Who is willing to pay the most?
Pricing in the airline industry is complex, and understanding customer trade-offs is crucial. This book explores willingness to pay (WTP) for leisure air travel through an ACBC analysis from Edelweiss Air’s perspective, providing a replicable model for managerial decision-making. Six practice-oriented simulations and seven case studies demonstrate how data-driven insights can guide decisions at different airline planning levels.
Aimed at researchers, professionals, and students, this book offers methodological, practical, and strategic insights into WTP-essential for airlines and other service industries navigating competitive markets.
How much should a flight cost? What makes a flight valuable? Who is willing to pay the most?
Pricing in the airline industry is complex, and understanding customer trade-offs is crucial. This book explores willingness to pay (WTP) for leisure air travel through an ACBC analysis from Edelweiss Air’s perspective, providing a replicable model for managerial decision-making. Six practice-oriented simulations and seven case studies demonstrate how data-driven insights can guide decisions at different airline planning levels.
Aimed at researchers, professionals, and students, this book offers methodological, practical, and strategic insights into WTP-essential for airlines and other service industries navigating competitive markets.
Pricing in the airline industry is complex, and understanding customer trade-offs is crucial. This book explores willingness to pay (WTP) for leisure air travel through an ACBC analysis from Edelweiss Air’s perspective, providing a replicable model for managerial decision-making. Six practice-oriented simulations and seven case studies demonstrate how data-driven insights can guide decisions at different airline planning levels.
Aimed at researchers, professionals, and students, this book offers methodological, practical, and strategic insights into WTP-essential for airlines and other service industries navigating competitive markets.
How much should a flight cost? What makes a flight valuable? Who is willing to pay the most?
Pricing in the airline industry is complex, and understanding customer trade-offs is crucial. This book explores willingness to pay (WTP) for leisure air travel through an ACBC analysis from Edelweiss Air’s perspective, providing a replicable model for managerial decision-making. Six practice-oriented simulations and seven case studies demonstrate how data-driven insights can guide decisions at different airline planning levels.
Aimed at researchers, professionals, and students, this book offers methodological, practical, and strategic insights into WTP-essential for airlines and other service industries navigating competitive markets.
| Erscheinungsdatum | 12.07.2025 |
|---|---|
| Reihe/Serie | CFAC - Schriften zur Luftfahrt ; 22 |
| Verlagsort | Zürich/St. Gallen |
| Sprache | englisch |
| Maße | 155 x 225 mm |
| Themenwelt | Recht / Steuern ► Wirtschaftsrecht |
| Schlagworte | 3-Plane Interaction Model • Airline management • WTP |
| ISBN-10 | 3-03891-785-0 / 3038917850 |
| ISBN-13 | 978-3-03891-785-4 / 9783038917854 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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