Evaluation of WEB 2.0 applications for real estate marketing

Robert Redl (Autor)

Buch | Softcover

80 Seiten

2025
Our Knowledge Publishing (Verlag)
9786208982188 (ISBN)

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With the advent of Web 2.0, the Internet evolved from a rigid source of information into a kind of interactive, participatory medium. Networks are now seen as more than just a means of promoting a company's image; they also offer a platform for communicating with customers regardless of time and location, overcoming all micro and macro levels of interaction. New sales markets are being tapped into in a cost-effective and resource-saving manner, and old, outdated and inefficient work processes are being discarded. In urban contexts in particular, estate agents use tools such as Instagram and Snapchat to promote their properties quickly. Even after adjustment for GDP and the purchase price index, estate agents' sales are significantly higher than in Austria. Transactions via social networks are increasing significantly and currently account for 5% of their turnover and, together with the classic homepage, but always brought up to WEB2.0 standard, even 20% of turnover. The digital metamorphosis is advancing; will the market change through evolution or revolution? How are Austrian estate agents withstanding the pressure to innovate and when will they give in?

Born in Vienna in 1984. Studied architecture at TU Wien with a semester abroad in Shanghai. Worked in architecture firms in Vienna and Shanghai. Became self-employed after graduating from TU Wien and founded a real estate company for project development. Completed a part-time master's programme at TU Wien.

Erscheinungsdatum	24.06.2025
Sprache	englisch
Maße	152 x 229 mm
Gewicht	118 g
Themenwelt	Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Familienrecht
	Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Immobilien / Grunderwerb
	Recht / Steuern ► EU / Internationales Recht
	Recht / Steuern ► Privatrecht / Bürgerliches Recht ► Besonderes Schuldrecht
Schlagworte	Marketing • Real Estate • Social Networks • Web 2.0
ISBN-13	9786208982188 / 9786208982188
Zustand	Neuware