Valuation and Commercial Assessment of Intellectual Property Assets

John Sykes, John Scarisbrick (Autoren)

Buch

300 Seiten

1997
Sweet & Maxwell (Verlag)
978-0-421-57920-0 (ISBN)

Infos

To many modern businesses, intellectual property is their most valuable and important asset. This text offers practical guidance on the valuation and assessment of such resources.

Inhalt

Introduction. Why value: economic drivers to value; maximising the asset; assessing value. Valuation methods compared and criticised. Preferred method and case studies. Brand valuation. Using the method in practice. Sectors requiring special consideration: biotechnology; communications; music and other media

Produkt-Details

• Verlagsort: London
• Sprache: englisch
• Themenwelt: Recht / Steuern ► EU / Internationales Recht
• Themenwelt: Recht / Steuern ► Wirtschaftsrecht ► Urheberrecht
• ISBN-10: 0-421-57920-X / 042157920X
• ISBN-13: 978-0-421-57920-0 / 9780421579200
• Zustand: Neuware