Bagehot on Sponsorship, Endorsement and Merchandising

Buch | Hardcover

304 Seiten

1998 | 2nd edition
Sweet & Maxwell (Verlag)
978-0-421-61650-9 (ISBN)

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This text provides a comprehensive and highly practical explanation of the law relevant to the increasingly important business areas of sponsorship, endorsement and merchandising. It synthesises a variety of current practices to provide clear guidance on all aspects of negotating contracts.

Sponsorship, Endorsement and Merchandising provides a comprehensive and highly practical explanation of the law relevant to these increasingly important areas of business. It synthesises a variety of current practices to provide clear guidance on all aspects of negotiating and drawing up contracts, examining both the basic points of contracting and the unique requirements of each type of agreement in this area. The 2nd edition reflects the rapid development of the subject since publication of the acclaimed first edition.
* Comprehensive and highly readable work on a fast growing area of marketing
* Includes a greatly expanded section on sports sponsorship
* Practical approach, including a question and answer section, specimen clauses and draft agreements

How sponsorship works. Sponsorship contract negotiation. Sponsor's rights. Sponsor's obligations. Obligations of sponsored party. Merchandising. Endorsement. Sponsorship taxation. Basic contract points. Appendices.

Erscheint lt. Verlag	1.10.1998
Mitarbeit	Sonstige Mitarbeit: Hayley Stallard, Mark Abel, Graeme Nuttall
Verlagsort	London
Sprache	englisch
Themenwelt	Recht / Steuern ► Allgemeines / Lexika
	Recht / Steuern ► EU / Internationales Recht
	Recht / Steuern ► Wirtschaftsrecht ► Handelsrecht
	Recht / Steuern ► Wirtschaftsrecht ► Urheberrecht
ISBN-10	0-421-61650-4 / 0421616504
ISBN-13	978-0-421-61650-9 / 9780421616509
Zustand	Neuware