Intellectual Property
John Wiley & Sons Inc (Verlag)
978-0-471-79727-2 (ISBN)
- Titel ist leider vergriffen;
keine Neuauflage - Artikel merken
The "2007 Cumulative Supplement" contains the following new chapters: chapter 1A: Intellectual Property Landscape; and chapter 12B: Risk-Adjusted Cash Flows.
Gordon V. Smith (Moorsetown, NJ) is President of AUS Consultants and has advised clients in valuation matters for nearly 35 years. His assignments have included appraisals of nearly every type of tangible and intangible assets as well as consultations relative to royalty rates and the economic life of property. Clients have been many of the Fortune 500, as well as research and educational institutions, regulatory bodies, and the U.S. government. He has served as an expert witness on numerous occasions regarding valuations and valuation theory. Russell L. Parr, CFA, ASA (Yardley, PA) is President of Intellectual Property Research Associates (www.ipresearch.com). He is an expert in determining the value of intellectual property. Mr. Parr's books about intellectual property value and management are published in Japanese, Korean, Italian, and English. He is dedicated to the development of comprehensive methods for accurately defining the value of intellectual property.
Note to the Reader: Chapters or sections not in the main bound volume are indicated by "(New)" after the title. Material new to or modified in this supplement is indicated by an asterisk () in the left margin in the contents and throughout the supplement.Preface.PART I VALUATION.1A Intellectual Property Landscape (New).1A.1 80% of Corporate Value Is Intellectual Property and Intangible Assets.1A.2 Over Seven Million Patents.1A.3 Corporations Own the Most Patents.1A.4 All Industries Are Patenting Inventions.1A.5 Trademarks.1A.6 Trademarks Are Supported with Huge Ad Spending.1A.7 Copyrights.1A.8 Trade Secrets.1A.9 Business of Licensing.12A Risk-Adjusted Cash Flows (New).12A.1 Required Rates of Return.12A.2 Capital Asset Pricing Model.12A.3 Build-Up Method.12A.4 Venture Capital Rates of Return.12A.5 Probability of Success.12A.6 Conclusion.Because of the rapidly changing nature of information in this field, this product may be updated with annual supplements or with future editions. Please call 1-877-762-2974 or e-mail us at subscriber@wiley.com to receive any current update at no additional charge. We will still send on approval any future supplements or new editions when they become available. If you purchased this product directly from John Wiley & Sons, Inc., we have already recorded your subscription for this update service.12B Dealing with Risk and Uncertainty in Intellectual Property Valuation of Exploitation (New).12B.1 Risk versus Uncertainty.12B.2 Decision Analysis and Decision Trees.12B.3 Decision Tree Components and Conventions.12B.4 Monte Carlo Techniques.12B.5 Markov Chains.12B.6 Obtaining Information from Indirect Observation: Shadow Pricing.12B.7 Bayesian Analysis.12B.8 Option Pricing Models.12B.9 Limitations on Rationality in Decision-Making: The Effects of Perception and Biases on Decision-Making.12B.10 Conclusion.14A Rights of Privacy, Publicity, and Celebrity Persona (New).14A.1 Introduction.14A.2 Legal Underpinnings.14A.3 Trademark Rights.14A.4 Copyright.14A.5 Legal Uncertainties and Solutions.14A.6 A Photography Issue.14A.7 Conclusion.Index.
| Verlagsort | New York |
|---|---|
| Sprache | englisch |
| Maße | 152 x 228 mm |
| Gewicht | 194 g |
| Themenwelt | Recht / Steuern ► EU / Internationales Recht |
| Recht / Steuern ► Wirtschaftsrecht ► Urheberrecht | |
| ISBN-10 | 0-471-79727-8 / 0471797278 |
| ISBN-13 | 978-0-471-79727-2 / 9780471797272 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
aus dem Bereich
