Trademark and Deceptive Advertising Surveys (eBook)

Law, Science, and Design, Second Edition

Shari S. Diamond, Jerre Bailey Swann (Herausgeber)

eBook Download: EPUB

2022
American Bar Association (Verlag)
9781639050598 (ISBN)

Infos

Focusing on the various issues that trademark surveys address, this compendium discusses a critical design or analysis topic that an attorney who is presenting, defending, or critiquing a survey must deal with. It brings together the viewpoints of academic and legal experts on surveys and survey methodology, combining both theory and practice in a single resource. Using both actual and hypothetical cases, the authors explain how the courts have addressed these issues and offer strategic guidance on how to identify important issues, understand options, and the optimal way the issues should be handled.Topics include:The use of surveys in litigation involving trademark and deceptive advertising claimsPilot tests and pretestsSelecting the survey universeVarious legal questions, ranging from the common issue of likelihood of confusion to secondary meaning, fame and dilutionUse of controls, both fundamentals and design issuesResponding to survey resultsInternet surveys

Produkt-Details

• Erscheint lt. Verlag: 24.2.2022
• Sprache: englisch
• Themenwelt: Recht / Steuern ► EU / Internationales Recht
• Themenwelt: Recht / Steuern ► Öffentliches Recht
• Themenwelt: Recht / Steuern ► Privatrecht / Bürgerliches Recht ► Zivilverfahrensrecht
• Themenwelt: Recht / Steuern ► Wirtschaftsrecht ► Urheberrecht
• Schlagworte: deceptive advertising claims • law, science, and design • surveys in litigation involving trademark • trademark and deceptive advertising surveys • trademark infringement • Trademark Law • trademark litigation
• ISBN-13: 9781639050598 / 9781639050598