Marketing Psychology

The Paradigm in the Wings

G. Foxall (Autor)

Buch | Hardcover

203 Seiten

1997
Palgrave Macmillan (Verlag)
978-0-333-66277-9 (ISBN)

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Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm. The book undertakes a behaviour analysis of consumer choice, based on a critical extension of radical behaviourism to the interpretation of human economic behaviour. This suggests that consumer behaviour is explained by locating it among the environmental contingencies that shape and maintain it. The result is a view of consumer choice and marketing response which transcends current understanding with profound managerial and policy implications.

GORDON R. FOXALL

PART 1: INTRODUCTORY - Only Diverge - PART 2: THE BEHAVIOUR OF CONSUMERS' ATTITUDES - Marketing's Attitude Problem - Why Not Try Behaviour? - PART 3: BEHAVIOURAL SCIENCE IN MARKETING - A Science of Behaviour - A Theory of Consumer Situation - PART 4: WHAT MARKETING DOES - The Marketing Firm - Case Studies of Marketing Behaviour - Marketing Relationships - References

Erscheint lt. Verlag	15.9.1997
Zusatzinfo	XIII, 203 p.
Verlagsort	Basingstoke
Sprache	englisch
Maße	140 x 216 mm
Themenwelt	Geisteswissenschaften ► Psychologie ► Verhaltenstherapie
	Recht / Steuern ► Strafrecht ► Kriminologie
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	0-333-66277-6 / 0333662776
ISBN-13	978-0-333-66277-9 / 9780333662779
Zustand	Neuware