Intellectual Property
Licensing and Joint Venture Profit Strategies
Seiten
1998
|
2nd Revised edition
John Wiley & Sons Inc (Verlag)
978-0-471-19435-4 (ISBN)
John Wiley & Sons Inc (Verlag)
978-0-471-19435-4 (ISBN)
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Explains how companies can exploit their intellectual property - patents, trademarks, copyrights and name brands - through licensing and joint venture arrangements. The text provides practical tools for evaluating the investment aspects and demonstrates how to derive the appropriate royalty rates.
"Intellectual Property" includes trademarks, formulae and copyright, and an understanding of it is becoming increasingly vital for business success. Companies need to know how to exploit their intellectual property through licensing and joint venture arrangements, which can generate profits if used properly. The book includes easy-to-use checklists and procedures, as well as charts and graphs, to assist in assessing licensing and joint venture arrangements. Special features include analysis of specific industries and appendices listing actual royalty rates of some well-known agreements. The text is supplemented annually to keep subscribers up-to-date on the financial issues affecting joint venturing, particularly tax, legal and accounting practices.
"Intellectual Property" includes trademarks, formulae and copyright, and an understanding of it is becoming increasingly vital for business success. Companies need to know how to exploit their intellectual property through licensing and joint venture arrangements, which can generate profits if used properly. The book includes easy-to-use checklists and procedures, as well as charts and graphs, to assist in assessing licensing and joint venture arrangements. Special features include analysis of specific industries and appendices listing actual royalty rates of some well-known agreements. The text is supplemented annually to keep subscribers up-to-date on the financial issues affecting joint venturing, particularly tax, legal and accounting practices.
Emergence of Intellectual Property Exploitation Strategies. Introduction to Exploitation Strategies. An Introduction to the History and Economics of Legal Limits on Licensing Intellectual Property Rights. Creating Industry Standards. Economic Ananlysis of ExploitationUnderlying Theory. Economic Contributions of Intellectual Property. Determining a Royalty RateAn Example. Risks of Exploitation. Licensing Economics and Royalty Rates. Dealing with Early-Stage Intellectual Property. Trademark Licensing. Licensing Negotiations and Agreements. Joint Venture. Global Exploitation Potential. Organizing for the Future. Appendices. Index.
| Erscheint lt. Verlag | 27.4.1998 |
|---|---|
| Zusatzinfo | charts, graphs |
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 160 x 240 mm |
| Gewicht | 1021 g |
| Themenwelt | Recht / Steuern ► EU / Internationales Recht |
| Recht / Steuern ► Wirtschaftsrecht ► Urheberrecht | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 0-471-19435-2 / 0471194352 |
| ISBN-13 | 978-0-471-19435-4 / 9780471194354 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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Buch | Softcover (2025)
UTB (Verlag)
CHF 82,55
