How To Capture The Senior Real Estate Market (eBook)

Discover a New Business Model for Real Estate and a Clear Path to Success

Steve Tomas Fecske (Autor)

Lisa Howard (Herausgeber)

eBook Download: EPUB

2018 | 1., First Edition
291 Seiten
Senior Team (Verlag)
978-0-692-07422-0 (ISBN)

Infos

Real Estate industry is overflowing with competition. There are 5 million agents nationwide and most are marketing themselves in common ubiquitous means. Every real estate agent gets phone calls from all the Internet companies and marketing companies offering a basic formula that is repeated thousands and thousands of times and there is no way to distinguish your business from every other real estate agent. Until now. How To Capture The Real Estate Market offers real estate agents a new business model and the opportunity to not only distinguish themselves from other agents but offers a formula for becoming a community leader and expert in the senior real estate market. It walks you through a mission to form new strategic partner relations and to advertise and market in collaboration with the elder care industry saving resources while building strong lasting relationships with businesses that have similar interests and goals. Seniors own more property than any other market segment and they are also more likely to sell their home. This book will give real estate agents a new world for building a successful and respected business. The eldercare industry is a new frontier for real estate and this book tells you how to find the business and thrive in doing it.

Inhalt

TABLE OF CONTENTS
Foreword . 1
Overview . 7
1. Recognizing What You Have . 13
2. This New Approach to Real Estate . 21
3. The Catalyst Being a Need for Care . 51
4. Know Your Greatest Business Ally . 77
5. The Makings of a Team . 113
6. The Backbone of the Elder Care Industry . 127
7. The Elder Law Attorney, or “The Specialist’s Specialist” . 135
8. Taxes and Accountancy for Seniors . 151
9. VA Benefits Specialists—Money for Care . 159
10. Liquid Assets Call for Finance Planning . 169
11. Medicare and Medicaid, or Medical and Real Estate . 181
x Table of Contents
12. Assisted Living Referral Partners or Competitors . 189
13. What’s Up, Doc? . 195
14. The Business of Downsizing . 201
15. Home Care vs. Assisted Living . 209
16. Marketing, Marketing, and More Marketing . 213
17. Psychographics of the Senior Market . 241
Conclusion . 261
Appendix I: Sample Client Assessment Questions . 263
Appendix II: Sample Questions for Senior Team Prospects . 265
Appendix III: Organizations of Industry . 267
Appendix IV: Sample Advertisement . 271
Appendix V: Sample Flyer . 272
Appendix VI: Sample Referral Agreement
for Assisted Living Companies . 273
Appendix VII: Sample of Veterans’ Benefits Initial Form . 277
Appendix VIII: Illustration of
the Senior Team Business Model . 278
Index . 279

Produkt-Details

• Erscheint lt. Verlag: 15.2.2018
• Mitarbeit: Designer: Alan Barnett
• Sprache: englisch
• Themenwelt: Recht / Steuern ► Wirtschaftsrecht
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Rechnungswesen / Bilanzen
• Themenwelt: Betriebswirtschaft / Management ► Spezielle Betriebswirtschaftslehre ► Immobilienwirtschaft
• Schlagworte: Aid and Attendance Benefit • assisted living • business • Eldercare Industry • Eldercare Law • Real Estate • Senior Real Estate Specialist • seniors • Veteran Care
• ISBN-10: 0-692-07422-8 / 0692074228
• ISBN-13: 978-0-692-07422-0 / 9780692074220