Obstructive Marketing

Restricting Distribution of Products and Services in the Age of Asymmetric Warfare

Maitland Hyslop (Autor)

Buch | Hardcover

362 Seiten

2014
Routledge (Verlag)
9781472416049 (ISBN)

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In Obstructive Marketing, Maitland Hyslop deals with a very negative kind of activity which embraces activities, legal or otherwise, designed to prevent or restrict the distribution of a product or service, temporarily or permanently, against the wishes of the product manufacturer, service provider or customer. When the author defined this phenomenon as Obstructive Marketing and started to research it more than a decade ago, it was seen as a valid concept that was perhaps ahead of its time. The World has moved on and in the era of globalization a study of this negative aspect of marketing is now required. Obstructive Marketing is now seen as the business equivalent of asymmetric warfare, which is increasingly understood because the rise of the South and East at the expense of the North and West has brought some Obstructive Marketing stratagems into sharp focus. Using the author’s own research, this book explains what Obstructive Marketing is and why it is not called Anti-Marketing. The author explains who practises Obstructive Marketing, where, when and how; and why businesses are particularly vulnerable when entering new markets and engaging in change and innovation. Intriguing concepts such as cultural risk are illuminated along with formal links between Obstructive Marketing, asymmetric warfare and terrorism. This all leads to identification of the need for a strong Government/Business partnership to counter the effects of this darkest kind of marketing.

Maitland Hyslop is Chief Executive of Microdat Limited, Executive Director of the Disaster and Development Centre Online, a Non-Executive Director of EPX Technical Services Limited, Managing Director of Durham Consulting Group, Director of Reiver Marketing Limited and Northumbria Publishing Limited. He has held other senior positions in the public and private sectors and was an Army officer; a paratrooper and logistician with combat and anti-terrorism experience. Maitland has a PhD in Organisational Security, an MSc in International Marketing, an MA in Middle Eastern Studies (Durham) and a BA in Geography (Durham). He is author of Springer’s ’Critical Information Infrastructure: Resilience and Protection’; was a Telecommunications Security Research Fellow at Northumbria University, a Charter Member of Institute of Information Protection (Homeland Security) at Dartmouth, USA and a working group member for the European Network Information and Security Agency.

1: Introduction and Definition; 2: Obstructive Marketing Origins; 3: Obstructive Marketing Challenges; 4: Context; 5: Risk and Dependency; 6: Asymmetric Warfare; 7: The Effect of the Capital Markets and Sovereign Wealth Funds; 8: Obstructive Marketing and Asymmetric Warfare; 9: Protecting Against Obstructive Marketing; 10: Summary; 11: The Future

Erscheint lt. Verlag	26.2.2014
Verlagsort	London
Sprache	englisch
Maße	174 x 246 mm
Gewicht	907 g
Themenwelt	Recht / Steuern ► EU / Internationales Recht
	Recht / Steuern ► Strafrecht
	Sozialwissenschaften ► Politik / Verwaltung
	Wirtschaft ► Betriebswirtschaft / Management ► Logistik / Produktion
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
	Wirtschaft ► Volkswirtschaftslehre
ISBN-13	9781472416049 / 9781472416049
Zustand	Neuware