Reinventing Professional Services (eBook)

Building Your Business in the Digital Marketplace

Ari Kaplan (Autor)

eBook Download: PDF | EPUB

2011 | 1. Auflage
240 Seiten
John Wiley & Sons (Verlag)
9781118097526 (ISBN)

Infos

How engaging technology and relationships can help you stand
out, attract business and achieve a more dynamic professional
life

The technological landscape has reshaped the way white collar
workers cultivate and promote their businesses. The Transformation
of Professional Services is an engaging look at how licensed
experts are adapting to today's dynamic economic environment.

From Ari Kaplan--a recognized advisor on business and
career development-- Reinventing Professional Services:
Building Your Business in the Digital Marketplaceoffers
insights on taking advantage of enterprising techniques to stand
out and position one's self as an insightful chameleon rather than
as an isolated purveyor of facts and figures.

* Details the importance of offering resources instead of simply
selling

* Reveals strategies for increasing one's searchability and
distinguishing one's self in an economic downturn or recovery

* Offers advice readers can immediately use to strengthen client
relationships

Written in a straightforward and accessible style, this book
provides engaging guidance for anyone in the professional services
field--from business consultants, financial advisers, and
lawyers to accountants, real estate brokers, and appraisers.

Autor

ARI KAPLAN is a business strategist who spent nearly nine years practicing law with large firms in New York City. He provides copywriting services, as well as training on communications, career growth, business development, publishing and networking. Mr. Kaplan is the author of a book on standing out and creating opportunity. He has appeared on CNN, been featured in a variety of newspapers nationwide, and has written more than two hundred articles for a wide range of national and international publications. Learn more at AriKaplanAdvisors.com and ReinventingProfessionals.com.

Inhalt

Introduction: The Rise of the White Collar Hustler and Your Path toPractical Innovation.

Chapter 1: Finding Your Way in a More Informal, InstantWorld.

Chapter 2: Innovators Adapt, and You Should Too.

Chapter 3: Recognize the Resiliency Revolution and Join it toGrow Your Practice.

Chapter 4: Students Have Everything to Gain from the WhiteCollar Hustle.

Chapter 5: Know Your Clients and Patients Because They ExpectYou To.

Chapter 6: Putting Your Practice through a Wind Tunnel Will BlowYou Away.

Chapter 7: It's a Small Street, So Befriend Your Neighbors.

Chapter 8: Networking is Dead; Long Live Networking.

Chapter 9: Proactive Professionals Pay Attention toProgress.

Chapter 10: When You're Allergic to Wool, Wear Cotton orSuffer for Your Entire Career.

Chapter 11: Meet Your Clients and Patients Directly.

Chapter 12: Mailing Lists, the Media, and Making Mistakes.

Chapter 13: Forget Technology, Remember Others to Build TrueRelationships.

Chapter 14: The Foundation for Follow-Up is Easy toEstablish.

Conclusion: Cultivating Community

Resources.

Acknowledgments.

About the Author.

Index.

Produkt-Details

• Erscheint lt. Verlag: 18.5.2011
• Sprache: englisch
• Themenwelt: Recht / Steuern ► Wirtschaftsrecht
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Finanzierung
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Schlagworte: Finance & Investments • Finanz- u. Anlagewesen • Institutional & Corporate Finance • Institutionelle Finanzplanung
• ISBN-13: 9781118097526 / 9781118097526