Found Money (eBook)

Simple Strategies for Uncovering the Hidden Profit and Cash Flow in Your Business

Steve Wilkinghoff (Autor)

eBook Download: PDF | EPUB

2022 | 1. Auflage
224 Seiten
John Wiley & Sons (Verlag)
978-0-470-50416-1 (ISBN)

Infos

A fresh perspective on what it takes to run a moneymaking smallbusiness

If you're a small business owner, you probably started out witha great idea, an entrepreneurial dream, and the willingness to workas hard as you have to. You're up-and-running, your products andservices are selling, and you are working as hard as you can. Butwhere do you go from here? How do you get there? And how can you besure your business will make you money now and for the longterm?

Found Money presents a new and powerful approach tosmall-business success. It helps you figure out, instantly, whetheryour business is on-track or flying off the rails (and how tocorrect it if it is flying off the rails). Not only does it helpyou understand how your business makes you money, but how tocontrol that process as well. It offers accessible, easy-to-usetools and tactics to help you understand the links between whathappens in your small business and the financial results youachieve so you can proactively create the financial results youwant.
* Helps you maximize the money your small business makes byshowing you where additional profit and cash flow is hiding rightnow in your business
* Steve Wilkinghoff is an accountant and consultant who helpsbusinesses reach their full, money-making potential
* Foreword by Michael Gerber, preeminent small business guru

If you own your own small business but don't know how to takecontrol of the financial results it gives you, Found Moneyhands you the strategies, tactics and tools you need to takecontrol, and direct and maximize the money-making process.

Autor

STEVE WILKINGHOFF has helped hundreds of businesses reach their full potential during his sixteen years as a consultant. He is a Chartered Accountant, a Certified Guerrilla Marketing Coach, and an active speaker. For more information or to receive Steve's steady flow of new ideas and unique perspectives, please visit www.stevewilkinghoff.com.

Inhalt

Acknowledgments xi

Foreword xiii

Preface xv

Chapter 1 What's the Purpose of Your Business? 1

What Do You Think Is the Purpose of Your Business?

So What Is the Purpose of Your Business?

The Found Money System Can Help

Five Keys to Success with the Found Money System

Chapter 2 When Does Your Business Make Money? 11

A Nasty Urban Legend

How Doesn't Your Business Make Money?

How Does Your Business Make Money?

Triple Overlap--The Key to a Moneymaking Business

Watch Out for the Danger Zones

Chapter 3 Making Money: Net Profit 21

Net Profit

What Is Net Profit?

Controlling the Process of Net Profit

Chapter 4 Making Money: Return on Investment 33

Breaking It Down

Eating Soup with a Fork

Back to School

The Business Death Spiral

The Death Spiral in Action

Defeating the Death Spiral

Chapter 5 Making Money: Positive Cash Flow 51

What Is Cash Flow?

What Cash Flow Is Not Your Growth Limiter

Chapter 6 Is Your Business Making You Money? 61

Where Are You Now?

Is Your Business Making Money?

Chapter 7 Which Products Make You Money? (And Which Ones Don't?) 67

Gross Margin--It's Critical!

A Surprise forMe

The Ugly Duckling of a Successful Business

Gross Margin--What Is It?

Gross Margin versus Gross Profit

Gross Margin Analysis

Putting the Triple Overlap Together

Chapter 8 Gross Margin Math 87

Calculating Gross Margin

Chapter 9 Which Customers Make You Money? (And Which Ones Don't?) 91

Moneymaking Customers

Customer Gross Profit

Customer ROI

Customer Cash Flow

CCM's Cool, But Can It Make You Money?

Chapter 10 Your Customer Profitability Map 101

Your Very Own Drawbridge

Your Customer Profitability Map

Resonance Score

Back to the Customer Profitability Plot

Guard Your Drawbridge

Customer Profitability Map Tactics and Actions

Creating Your Own Customer Profitability Map

Analyzing Your Customer Profitability Map

Roll Up Your Sleeves

Chapter 11 Found Money Math (It's Fun--Really) 131

Russian Roulette for Your Business

The Gross Profit Formula, Revisited

The Found Money Gross Profit Formula in Action

The Wizard of (Profit) Oz

It's All About Leverage

Cost/Volume/Profit Analysis

CVPA as Your Business Roadmap

Getting There from Here

Chapter 12 Your Pricing Bootcamp 161

Some Thought-Provoking Questions

Your Found Money Replacement Factor

Step Toward Your Fear of Pricing

Your Found Money Price Cut Factor

Price Doesn't Really Matter at All!

Your Price Strategy

Chapter 13 The End of the Line . . . and Just the Beginning 187

About the Author 189

Index 191

Produkt-Details

• Erscheint lt. Verlag: 31.8.2022
• Sprache: englisch
• Themenwelt: Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Bewerbung / Karriere
• Themenwelt: Recht / Steuern ► Wirtschaftsrecht
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Finanzierung
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Rechnungswesen / Bilanzen
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Schlagworte: Business & Management • Klein- u. mittelständische Unternehmen u. Existenzgründung • Klein- u. mittelständische Unternehmen u. Existenzgründung • Klein- und Mittelbetrieb • Small Business & Entrepreneurship • Wirtschaft u. Management
• ISBN-10: 0-470-50416-1 / 0470504161
• ISBN-13: 978-0-470-50416-1 / 9780470504161